Why Do Most Americans Not Use WhatsApp?

WhatsApp – You have it in your smartphone, your neighbors have it and your grandmas probably have it! In Germany, Austria, and Switzerland, WhatsApp is one of the most popular smartphone applications of them all. Only in its home country, the USA, no one seems to use the app. Why Do Most Americans Not Use Whatsapp? Let us reveal the answer to this now!


Read More: What Countries Uses WhatsApp the Most

There are many famous applications around the world. However, some of these applications are surprisingly unknown in some regions, continents or countries of the world. WhatsApp is one of the most used applications as we have mentioned above and maybe it has more users than Facebook Messenger at the moment. However, the application is very unknown in the United States. It is strange, right?


More than half of all Germans use WhatsApp. Whether for texting with friends or for promotional purposes, the Messenger app from Silicon Valley has taken Germany by storm. According to a survey by Statista, Germany is one of the countries where the service is most widely used worldwide. As you’ll notice, the US is last on this list. Why do so few people in WhatsApp’s home country use the service?

How Are Americans Using Social Media?

Americans Using Social Media
Americans Using Social Media

You might be surprised. Although it’s not always considered a traditional social media site, YouTube actually ranks number one in terms of popularity. Almost three-fourths (73%) of all US adults use YouTube, including a whopping 994% of those aged 18 to 24. Even among the 65-plus demographic, 40% use YouTube.

Read More: WhatsApp Group Links

Facebook is the second most popular social site, used by about two-thirds (60%) of all US adults. It also encompasses a wide range of demographics.

Overall, Facebook and YouTube are head and shoulders above the rest of the social networks in terms of popularity. None of the other sites in the survey are used by more than 40% of Americans.

Statistics about the Usage of Social Media of the U.S People

Social Media of the U.S People
Social Media of the U.S People

The survey also uncovered some other interesting stats:

  • The more affluent survey respondents are, the more likely they are to use social media in general.
  • The more educated survey respondents are, the more likely they are to use social networks.
  • Urban dwellers are more likely to use social networks than people in the suburbs; rural dwellers are least likely to use it.

Certain social networks are more popular with different demographics:

  • 41% of women use Pinterest, compared to 16% of men.
  • LinkedIn is most popular with college graduates and high-income Americans.
  • 49% of Hispanics use WhatsApp, compared to 21% of blacks and 14% of whites.

What Messenger Application Americans Use?

Messenger Application Americans Use
Messenger Application Americans Use

Facebook Messenger

Facebook Messenger is very popular as same as WhatsApp and it is a popular application in almost every country. You can chat with your Facebook friends on this app. There are too much complaints about Facebook Messenger from Android and iOS users but people do not give up to use this application since it is one of the most needed applications for keeping in touch with friends.


Skype is a Messenger which has been developed by Microsoft. The famous MSN Messenger has been replaced with Skype for ages ago. However, it hasn’t got the same popularity after MSN Messenger removed. Skype is very popular in the USA and many people are using this app in the country.


GroupMe is another popular application of USA. Generally, colleagues and students in the same friend group are using this application. You can create groups and you can communicate with different friend groups on this application.


WeChat Pay is now operating in the United States, but not for the average American consumer. While Americans in the United States can create WeChat accounts, they can’t link them to their banks, so they are missing out on a crucial function. WeChat’s wallet function is not yet available to users whose accounts are registered in the United States. American sellers who register as WeChat merchants will be able to accept payment from Chinese tourists and students.

Read More: WeChat Marketing

Why is WhatsApp struggling in the U.S?

WhatsApp struggling in the U.S?
WhatsApp struggling in the U.S?

In usual circumstances, the United States is always ahead when it comes to internet trends, something that can be evidenced by the popularization of Facebook and Google search.

However, this market lags behind in one sector – the instant messaging world. Instant messaging is the talk of the town today and for sure, there is nowhere you will go and not find someone using any of WhatsApp, Viber, WeChat, Skype, Facebook Messenger, LINE, Snapchat, Kik and many other messaging apps.

These instant messaging apps are no longer just simple texting apps and instead, they are turning into something else, especially with the popularity and dominance they are gaining. One example is in India where there are already more than 70 million people using WhatsApp. Here, the popularity of this messenger has grown to an extent that it is being used by doctors and patients in keeping in touch with each other.

Facebook Messenger Has a Tight Grip on the US Market

Now, of course, it is not the case that Americans do not use any messenger apps. In addition to the classic SMS, people like to send messages via Facebook messenger.

With the combination of Facebook messenger and SMS, you can reach almost everyone in the US who you want to reach by text message.

So, if you have Facebook Messenger and your own mobile phone provider and use these to communicate with all your friends and acquaintances, who needs a third service that does nothing different or better?

US Users Are App-Weary

In addition, users are getting tired of new apps. Their smartphone screens are already overloaded with apps. Users become more selective when it comes to downloading a new app.

The fight for a place on the smartphone has become tougher, and if an application offers neither something new nor a better or cheaper service, as is the case for WhatsApp, few see a reason to download it.

Great Messaging Alternatives To WhatsApp


Kik instant messaging
Kik instant messaging

Kik me is a common phrase online, and you’ll often see it attached to other social media profiles (often on Instagram). Founded in 2009 and released in 2010, Kik is described as the “first smartphone messenger with a built-in browser.” With over 100 million users, Kik is more of a service you use to reach new people in addition to communicating with friends you already know.

Available for iOS, Android, Windows Phone, BlackBerry and Symbian, Kik allows users to send messages over data, share photos, sketches, voice messages and more, skirting a wireless provider’s traditional SMS fees. Other features include group conversations (up to nine people) offline messaging and sent/delivered/read receipts. The only thing users might find frustrating compared to WhatsApp is that Kik requires a username, not phone numbers, as a basis for accounts.



Shortly after Facebook acquired WhatsApp, the name WeChat was frequently mentioned as another messaging behemoth. Here are some figures to blow your mind: according to a report from late last year, the platform had over 600 million users worldwide, which is much larger than WhatsApp’s 450 million. Another report claimed WeChat was the fifth most used smartphone app in the world as of Aug. 2013. It is, essentially, one of the biggest threats to Facebook and WhatsApp’s two-headed monster.

Developed by China’s Tencent Holdings, WeChat is cross-platform (Android, iPhone, BlackBerry, Windows Phone and Symbian) and is available in a ton of supported languages, including English, Spanish, Japanese, Korean and Russian. Features include traditional messaging, hold-to-talk voice messaging, broadcast messaging, photo and video sharing, location sharing and the ability to share streaming content feeds. WeChat is more of its own self-contained social network, allowing users to share, like and comment on photos, and easily chat with people nearby. The service is free across all platforms.


LINE instant messaging
LINE instant messaging

LINE, which was originally developed under the Japanese arm of Naver Corporation, is a tremendously popular service that serves over 300 million registrants worldwide. That’s nothing to scoff at, especially since the application is just a few years old. And with availability in over 231 countries, I think it’s safe to assume LINE’s user base is only going to grow; LINE is actually available on a ton of platforms, too, making it much more accessible.

Similar to other data messaging clients, LINE allows users to exchange text, video, audio, and graphics messages; users can also make free VoIP calls (with phone calls to come), and even use the platform to make free audio and video conference calls with multiple LINE users. The app looks intuitive, with just the right amount of customization options, and it has enough features to be competitive against other alternatives. LINE is currently free for iOS, Android, Windows Phone, BlackBerry, Windows Phone, and even on Windows and Mac OS X.


Viber instant messaging
Viber instant messaging

Probably the most widely available service on this list, Viber is an application available across Android, iOS, BlackBerry, Windows Phone, Symbian and even Bada—and more. Initially developed for the iPhone, Viber has evolved into a messaging powerhouse that has over 200 million users across the world, with support for over a dozen different languages. The company was actually recently acquired by Rakuten, a Japanese electronic commerce, an Internet-based company, for $900 million.

With familiar abilities like text, picture, and video messaging across all platforms, Viber actually has some platform-specific features as well. For example, on iOS, Android, and Windows Phone, voice calling is available, with future plans to bring the feature over to Windows Phone 8 as well. Additionally, Viber allows users to participate in group messages with up to 100 people, share stickers and emojis and sync with applications available for Windows and Mac. Viber is completely free, too, with zero ads, so the experience is always unobtrusive and clean.


BBM instant messaging
BBM instant messaging

Imagine where BlackBerry would be had it opened up BBM to other platforms years ago. As it is, the messaging service has around 80 million users, but that number was likely much higher when the company was in its heyday just a few years ago. Some of those 80 million were added when the platform was released for iOS and Android, but by and large, those users are simply left over from BlackBerry’s high school glory days. It’s unlikely to become the ubiquitous platform it once was.

Despite its dwindling market share, BBM actually features a robust feature set that laid the groundwork for the other messaging services available today. Features like the ability to make voice calls, share photos and video, send audio files and a cool service called BBM Channels. You can also share your location, get real-time confirmations and set up a profile, like a mini social network—and there are more features to come. BBM is far more accessible than iMessage, available for BlackBerry, Android, and iOS.


Hangouts instant messaging
Hangouts instant messaging

Google Hangouts is the newest addition to the messaging world, but it has quickly become a big part of how we communicate. Introduced last May, Hangouts is a cross-platform messaging service that ties into every Google account on the planet—and it’s the default application in Android 4.4, and includes SMS integration. It accessed on Android and iOS, and on the Web through Gmail or Google+. To a lot of people, that’s all the availability they’ll ever need, though it’s certainly not quite as widespread as WhatsApp or WeChat.

A hangout is a simple service to comprehend, though it is a little confusing at first. Like other messaging clients, Google’s take on communication allows users to exchange text, photo and video messages, group chat, make phone calls (in the U.S. and Canada), and send emoji and animated stickers. For the most part, Hangouts is a pretty solid solution that can adequately get the job done, though it might not necessarily be your first choice service.

WhatsApp Could Be a Game-Changer for American Health Care

WhatsApp Could Be a Game-Changer
WhatsApp Could Be a Game-Changer

Though WhatsApp’s encryption is a huge benefit in the medical world, not everyone is convinced U.S. doctors will flock to it. But once doctors get more comfortable with encrypted texting, WhatsApp also offers another big advantage over the many healthcare-focused apps. WhatsApp-ing your doctor would sure beat sitting around in the waiting room.

Read More: WhatsApp Marketing


Stay tuned with BulkQ to know more on recent WhatsApp Marketing updates and unknown facts of WhatsApp messaging app! Subscribe BulkQ now to get FREE instant notifications directly to your email inbox!

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button