Hope you all well aware of the advantages of using WhatsApp Marketing. With all the amazing features and upcoming new features, WhatsApp has been recognized as the best social media platform to reach your customers effectively. With over 1 Billion active monthly users and one of the most used apps, businesses need to learn the strategies of how to jump on and take advantage of this network. This article teaches you how to leverage the power of Whatsapp to quickly grow, multiply and expand your business!
Why Should WhatsApp Be Used for Business?
You might know the answer already – Yes, usually we use WhatsApp for advertising and promoting the brand. But there are few other things, WhatsApp is going to offer you! Let us discuss here!
Surprisingly, even the users of WhatsApp and related services prefer to get engaged with businesses. As per the survey of Nielsen on Facebook Messaging, 67% of mobile messaging app users are expected to be more comfortable in using chat as a medium to communicate with businesses in the coming years. Moreover, around 53% of customers are willing to purchase from a business with which they can communicate directly.
If your prospects and customers are young, they would be more comfortable with messaging apps for their daily communication. According to Pew Research Centre survey, about 42% of owners of smartphone aging between 18 to 29 years already use messaging apps in comparison to only 19% of the smartphone users who are 50 years and above.
In addition to this, messaging apps like WhatsApp involve incredible engagement rates: 98% of mobile messages are opened and seen among which 90% are opened within 3 seconds of being received.
As more and more business owners started using this amazing platform, WhatsApp starts introducing many tools, new features etc. to help business owners to ease their marketing efforts.
Click Here: WhatsApp Marketing Software
WhatsApp Marketing Tools
Since WhatsApp is not yet featured with any business tool or an API, it is always best to create strategy based campaigns targeting small-scale audience. In order to build engagement with your target audience, you need to have them include your number to their contact list. WhatsApp has an interesting feature which enables you to add email signature, click-to-chat link to your website, or social media pages to simplify the process of starting a conversation with your brand.
Always remember that the expected goal is to get near-instant replies after messaging, hence you need to have the resources for proper management of the chats, or restrict availability to particular windows of time.
There are various third-party WhatsApp marketing tools and services that offer you to set up numerous WhatsApp accounts and groups for marketers, but using this kind of services can risk you being temporarily blocked or completely banned from the service. Moreover, mass messaging in this kind of environment can harm your brand.
However, the good news is that WhatsApp is constantly working on such attributes to support businesses engagement with the users.
How Marketing With Whatsapp Can Be an Effective Way to Connect With Your Potential Customers
WhatsApp for small businesses
WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with those people who are in your phone’s contact list.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
Facebook allows you to connect with your potential audience, and WhatsApp takes this connection to a next level. WhatsApp provides various features, which can be used effectively for promoting small businesses. These features are listed and explained briefly as follows:
WhatsApp enables marketers to do group targeting and also allows the creation of groups according to similar interests and start discussions with users of the group. This helps to target clients with similar interests and demands. It also increases the chance of going viral thanks to the sharing of content by participants of the group amongst their contacts.
WhatsApp enables marketers to run innovative campaigns. You can ask your recipients to share their images while using your products and services or posing in front of your billboard or store. In return, you could offer them various coupons through WhatsApp. This allows you to grow your database through relevant contacts and increase your business reach.
WhatsApp for customer support
Because of its wider reach, WhatsApp can also be a very helpful tool for customer support. Your customer may prefer contacting you over WhatsApp instead of calling your support numbers or writing emails. You can solve customer problems or provide product or service information and advice through this medium.
Since a large number of people use WhatsApp regularly, it is easier for marketers to approach their prospective clients. WhatsApp is becoming an affordable mass communication tool that can be used by small businesses creatively and innovatively.
Local Businesses and WhatsApp
A business or company that provides its services in a specific geographical area is called a Local business. The term Local business is also used to define a franchise in a particular region. If you are running your business in a local area, consider adding WhatsApp to your online marketing toolset to boost your campaign performance and profits.
WhatsApp is a great tool to send massive text messages, video and audio clips without any cost. And it works with every smartphone platform such android, iOS, Windows, Symbian, and BlackBerry etc.
Local businesses could advertise their WhatsApp number and tell their audience that they can purchase via WhatsApp. Share images of your products or services in a WhatsApp group of potential customers. Local marketers may also send their geographical location to their customers so that customers can visit the store anytime.
Here are some reasons why you should include WhatsApp marketing in your advertising strategy.
Advertise your products:
WhatsApp is the new way to send SMS to your family and friends. But you may also use it as an advertising tool. You can promote your products to a WhatsApp Status, group or individual users. This marketing tool is the best way to establish one-to-one communication with your customers. There are less sending and receiving restrictions than with SMS and Emails.
But be aware, do not send messages to everybody and make sure you target those customers who are in your contact list because people hate messages from unknown people/companies.
Local businesses and marketers can ask their customer to provide them feedback via the WhatsApp messaging feature. Request them to send their queries via WhatsApp, and reply to them as soon as possible. Resolving their issues regarding your product and services diligently and in a timely and personalized way will build up their trust.
What Makes WhatsApp, The Best Option for Marketing?
For those hoping to stay connected, text messages have always been the best option. But what do you do when you rely on outsourcing, for example? To avoid huge bills, most of the small businesses turn to WhatsApp.
This application enables you to send text, video, image, and audiobooks, without paying a single buck. If you’re wondering how that is possible, the answer is simple: WhatsApp uses the same mobile data you use for surfing the web and sending emails. The application is suitable for any device, is free of charge and includes an option for the PC.
Suitable for Team Communication
The greatest thing about WhatsApp is that it doesn’t require any kind of training and almost everyone can use it. Since it’s such a popular application, team members learn it quickly or are already hooked on it. The employees can form groups on WhatsApp for business or for a specific project, so instant messages replace emails in most cases. The whole “communication” thing is now fast and easy.
Promotion and Marketing
WhatsApp can be a powerful tool. Considering that this app is the new SMS, it can be used for marketing and promotion. Unlike email or SMS, it offers higher delivery chances and less restriction on the format. But still, that doesn’t mean spamming your customers with constant WhatsApp messages is a good idea. It is wiser to use this app for connecting with your target audience rather than reaching new users. Promote your business in a creative way!
WhatsApp for Customer Service
When customers reach out to you for help, it’s essential to not make them feel like they are intruding or worse, neglect them altogether. Instead of making them wait a long time on the phone until a solution is found, you could use WhatsApp. A study has shown that most of the clients would always prefer to send a message. However, this may not be the best option for all types of businesses. It works in your favor only if you have a small number of client requests.
Want a tip? Do your follow-ups on WhatsApp for PC, rather than with the classic phone calls. As a result, expect 40% more responses. No one likes phone calls from unknown numbers. Somehow, personal messages are more successful. When using the app for customer communication, people feel more relaxed and more cooperative.
Why Has WhatsApp Been Considered as the New Way to Reach Customers?
WhatsApp has modernized itself with a lot of cool options identified with business correspondence. Here are some amazing benefits of uses Whatsapp Marketing software for the growth and development of the business whether small or big. Let’s see how WhatsApp can be a wonderful choice for your business development.
Affordable in Terms of Better Customer Engagement
With the assistance of WhatsApp bulk broadcast software; you are allowed to send engaging relevant pictures and recordings by making your full advertising effort energizing and interesting as well.
Advancements and Advertising Utilizing WhatsApp
WhatsApp is a superb application for supporting new assortments of your items or offers that are accessible at marked down rates. Alluring short detail can be sent by you alongside computerized pictures or recordings of your items involving bearings concerning the item utilize.
Quick and Accessible
Many small entrepreneurs are utilizing it very efficiently the Whatsapp marketing software is also used by politicians, schools, shopkeepers, entrepreneurs, housewives etc. to spread the message with ease. It helps them to reach their potential clients without much investment.
WhatsApp can likewise be used by you to get a decent correspondence alongside your organization’s workers. Regardless of whether it is a critical brisk refresh with respect to a particular task, or any motivating message for keeping up high soul among your colleagues, WhatsApp will assemble effortlessly.
Using WhatsApp for business can bring an enormous contribution to your company, whether you have just started or you want an upgrade to your already successful business. Stay tuned with BulkQ to know more about WhatsApp Marketing Strategies!