Many a time when you talk about social media marketing, what often comes to the mind of online marketers are social sites like Facebook, Twitter and perhaps, Instagram. Not many people think about the effectiveness or even maybe the possibility of messenger apps as a marketing tool. Interestingly, these messaging apps are really sticking it to the social networks when you consider their user engagement. Unarguably, WhatsApp Marketing remains the most popular among the messaging apps of the world with over a billion monthly active users around the globe, more than Twitter and Instagram combined.
Unfortunately, only a few marketers are harnessing this vast engagement metric hence effectively using WhatsApp for marketing.
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For the unacquainted, here’s a low-down on WhatsApp and its popular feature.
WhatsApp is a free messaging app that lets you chat with other WhatsApp users using an internet connection, without any SMS charges. Launched in 2009 by Jan Koum and Brian Acton, WhatsApp also allows users to share files, images and voice notes among one another. Since its acquisition by Facebook in February 2014 for a whopping 1.9 billion U.S dollars, the app has now advanced to offer many more exciting features including voice and video calls, as well as uploading of real-time status – a feature popularly called WhatsApp story.
For a better understanding of the prospects of WhatsApp as a marketing tool, here’s a few stat of the app to take in:
- More than 70% of WhatsApp users use the app every day.
- WhatsApp service is currently being enjoyed in 109 counties of the world.
- Every day, 100 million voice calls and 55 million video calls are made using WhatsApp.
- WhatsApp is available in 53 different languages.
- The WhatsApp status function that lets you share what’s on your mind is actively being used by 175 million people.
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Why Should You Take Up WhatsApp Marketing Today?
It’s also noteworthy that WhatsApp users span across a diverse group of people, profiles, and socioeconomic status which means that irrespective of your target audience, you can be sure that a larger chunk of your audience is using the app. This broad reach is one prominent reason why online marketers should religiously adopt WhatsApp marketing now.
Beyond the wide adoption, there are more reasons to start WhatsApp marketing. To begin with, it’s a free platform making it popular among users of various demographics and also letting you save a part of your marketing budget.
And that’s not all.
The exciting features of the app offer you the possibilities of communicating with your clients directly and as well in real time. No doubt, this is a plus, considering that WhatsApp strategy lets you get honest feedback from your customers and offer them personalized attention.
WhatsApp friendly support for multimedia contents makes it an effective tool for your sales promotion, proposals and news sharing. You can send videos, photos, texts, audios and any other kind of information regarding your business straight into the hands of your customers. What could be more personalized than that?
With WhatsApp, you can create different groups of 256 members which may essentially become necessary if your kind of business requires direct personal or group consultations. Heck, a WhatsApp group could even function as a virtual conference room for your employees – especially when planning a company event.
The WhatsApp status feature is one great tool to create business awareness and share your promotional materials with your clients.
All of the personalized and immediacy qualities that WhatsApp offers makes it a fantastic marketing opportunity. WhatsApp strategy for marketing is direct, and all you need to get started is the telephone numbers of individuals who belong to your target audience.
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Popular WhatsApp Marketing Case Studies
If you’re still unconvinced about the potential of WhatsApp to promote your business and increase sales, here are a few global brands that have shown to clearly see the prospect of the app and using it to their advantage.
The giant cleaning detergent company, Persil, have also demonstrated to understand the benefits of WhatsApp marketing. In one of their promotional campaigns, Persil invited their audience to send in a 15-second video snippet via WhatsApp giving valuable cleaning tips.
The company promised to reward the most valuable tips with Persil hampers and free shopping coupons.
Another unique case study of WhatsApp marketing strategy employed by brands is that of Toyota’s. In a bid to promote a contest, the company asked people to write the term “Hybridized” in their WhatsApp status.
During the period of this promotion, iPhones were raffled among persons who registered on Toyota’s company website and also put the word “Hybridized” in their WhatsApp status. And even weeks after the contest had ended, Toyota remained a subject of interest among many people.
In what it called the “WhatsCook Campaign,” Mayonnaise producer, Hellman’s, took WhatsApp marketing to a whole new level. The company asked customers in Brazil to send in photos of the items in their refrigerator via WhatsApp with a promise that the company’s chefs would suggest dishes that could be made based on the available items. The Hellman’s chefs in most cases, responded to these photos within a short time to discuss the menu with the customers.
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#4 Starwood Hotels
Using popular messaging apps such as WhatsApp, Starwood let their customers make personalized requests during their stay in the hotel. And with response times averaging in minutes, guests can “access their own technology in their terms,” according to the company’s VP of marketing, Daniel Kerzner.
Now, those are examples of how WhatsApp marketing has successfully helped business engage their customers, boost their conversion rates, and ultimately increase revenue. If you haven’t started using WhatsApp as a marketing tool, it’s time you began already. The only barrier to entry is probably you – your hesitation to start scraping the phone numbers of your customers and developing a sure-fire WhatsApp strategy for your business marketing.
But it’s never too late. You can begin today! Stay tuned with BulkQ!