10 Best Whatsapp Marketing Campaign Strategies

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Whatsapp Marketing
Whatsapp Marketing

“Do you have Whatsapp?” Surely someone has asked you that dozens of times and we bet your answer was yes. And that’s why the popularity of this app has been increasing, since its appearance in 2009. That’s why today we want to talk about an increasingly common practice among businesses: The Whatsapp Marketing.

Click Here: WhatsApp Marketing Software

In this post, you will find information and statistics that will help you understand the importance of Whatsapp as a means of communication to reach your audience. Along with this, you will find ideas and tips to take advantage of this tool to the maximum and to do Whatsapp Marketing successfully. Let’s begin!

A Look at Statistics on Whatsapp

As we said above, Whatsapp was created in 2009 by Jan Koum and Brian Acton, two former Yahoo employees. Since then the use of this application has continued to spread, especially among the countries of the West, to register in the year 2017 more than 1200 million users.

Whatsapp Marketing
Whatsapp Marketing

Now let’s take a look at the numbers, to complete the picture:

  • The Whatsapp service is currently used in 109 countries.
  • 70% of Whatsapp users use the app on a daily basis.
  • Each day 100 million voice calls and 55 million video calls are made.
  • 175 million people actively use the Whatsapp Status function.
  • The application is available in 53 languages.

Whatsapp was acquired in 2014 by Facebook at a cost of $ 19 billion and is a total success in terms of use and diffusion, as statistics show.

Why Get Started With WhatsApp Marketing

Whatsapp Marketing
Whatsapp Marketing

One of the key benefits of WhatsApp is that there’s almost no barrier to entry — all you need is a smartphone. With WhatsApp marketers can:

  • Send images and video content
  • Leverage it as a survey tool to get feedback and customer data
  • Use it as a messaging app to send alerts about new events and sales
  • Back up messages to Google Drive for training purposes and record keeping

One of the first things marketers should do when getting started with WhatsApp is to stop thinking of it merely as a messaging app. With WhatsApp marketers can bring messaging to an art form:

  1. Broadcast Messages: With a broadcast message, you can send a single message to multiple contacts. This feature could be used to carry out a campaign similar to an SMS marketing campaign, although WhatsApp currently sets a limit of 256 contacts per message.
  2. WhatsApp Status: If you’re familiar with Instagram and Snapchat stories, you’ll know the drill here: You can publish videos and images to keep your audience engaged with your brand throughout the day. After 24-hours, your story will delete itself.  
  3. WhatsApp Text Status: Temporarily removed from the app when the WhatsApp Status feature went live, you can throw up a text-based status to spread a discount code, invite your audience to chat with you or for any other call to action.

WhatsApp Business – Why Should You Turn To Whatsapp Marketing?

Whatsapp Marketing
Whatsapp Marketing

There are numerous reasons why we recommend implementing WhatsApp as part of your marketing tools. For starters, this is a free application, whose use is so widespread that probably contains among its users your target audience.

But there is more: Because of its features, Whatsapp gives you the possibilities to communicate with your customers directly and in real time. This is a huge advantage when it comes to getting to know your audience’s opinions (e.g. through surveys) and providing personalized attention.

Along with this, it is a powerful tool to spread your proposals, promotions, and news. Its wide support for multimedia content allows you to send catalogs, brochures, videos, audios, links and all kinds of information related to your business, which comes directly into the hands of your client.

WhatsApp enables you to create groups of up to 256 members, which is an ideal opportunity to carry out direct consultations and focus group studies. They are also a perfect tool for organizing events with your customers and with your company employees (internal marketing).

Finally, qualities such as immediacy and precision in terms of reach make this app the perfect way to send reminders and promote your special offers.

However, it is important to note that a fundamental requirement to take advantage of Whatsapp Marketing is to have the telephone numbers of the people who constitute your target audience.

WhatsApp Marketing Strategy 101

Whatsapp Marketing
Whatsapp Marketing

I could tell you about the growth statistics, with WhatsApp recently joining the one billion active users club, about the exceptionally high opening rates within minutes of messages being sent and other such facts.

If not, install it now, as you shouldn’t try to market on a social channel you don’t personally use. If so, read on to learn more about the power of B2C WhatsApp marketing.

WhatsApp Chat Basics

You have three options with WhatsApp how to send an image, short video, audio or text messages:

  1. Personal 1-1: Highly time-consuming for brands and thus not overly scalable. However, if you have the resources, it can be effective for personal selling or customer service.
  2. Group Chat: All messages are shared to all group members including the full list of participants. As each can see the other’s replies, it is not highly used for marketing purposes, although some companies have had success as a digital focus group tool.
  3. Broadcast Lists: You send the same message to everyone, but each list member does not see if someone else got the same message or any replies. This is the most common scalable marketing use case.

As with many marketing channels, there are black hats who will, for a fee, send bulk messages on your behalf to their database. Be warned. This is the instant messenger app equivalent of bought email lists. Expect similarly poor performance. Especially as WhatsApp has a report spam button.

Top 5 Pros of Using WhatsApp Marketing

Whatsapp Marketing
Whatsapp Marketing

WhatsApp marketing has many benefits over both email and other social media channels.

  1. Cost-free and algorithm free: Send messages to your entire subscriber base with no costs. With Facebook, Twitter and Instagram all implementing algorithms which severely limit your organic reach, full access without having to ‘pay to play’ is refreshing.
  2. Message alerts for high engagement: WhatsApp tells your customers when you have sent them a message via push notification. The latest research found that your message has on average a 70% chance to be opened, often within minutes, far outstripping email marketing performance.
  3. Scalable yet private conversations: You can have direct contact with your customer shielded from public view. Avoiding those awkward social media spats and fails.
  4. Uncluttered environment: Right now, WhatsApp offers a quieter alternative in comparison to Facebook, Twitter or Instagram. Allowing you to get visibility where there is not so much competition.
  5. Extremely loyal subscribers: Opt-outs are very low, and many brands report traffic and conversion metrics from WhatsApp are among the best you will see from any social channel with a well-executed strategy.

Deploy Various WhatsApp Marketing Tools

Whatsapp Marketing
Whatsapp Marketing

Here is a list of commonly used WhatsApp Marketing Tools/software that is contributing to ensuring the success of a business model.

  • WhatsApp Bulk Sender –  It is a desktop based WhatsApp software specifically devised for bulk marketing. It comprehends features identical to the original application that helps in sending bulk messages initiating a quick marketing. You can easily send texts, pictures, audio, video and vCard files using this tool. This software also helps you in filtering the contacts to sort out the active WhatsApp users out of them all.
  • WhatsApp Bulk Suite – This is a web-based WhatsApp marketing tool which is used to send WhatsApp messages in multiple formats like audio, video, text, GPS Hotspot, Contact card to an infinite number of WhatsApp users.
  • WhatsApp Marketing Services – It is designed specifically to manage different strategies of WhatsApp marketing for small and medium level businesses.

Top Proven WhatsApp Marketing Strategies to Grow Sales

With 70% engagement daily, every marketer needs to learn the 5 proven WhatsApp marketing strategies that can help you grow your user base and sales.

Strategy 1: Create an Engaging Brand Persona for Whatsapp

Whatsapp is a personal and intimate messaging platform where people talk to family members, connect with friends and sometimes flirt as well. Any brand that seeks to get invited into my Whatsapp phone list needs to feel like a friend. So the first step is to create an engaging brand persona or character that represents your brand with its WhatsApp number. People don’t like to chat with impersonal company names.

Strategy 2: Offer Great Value To Build A Phone Database

Whatsapp will remain ad-free and hence in order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.

Strategy 3: Offer Always On Relevant Content for Free

What do you do once you have started building a phone list? Whatsapp has a 70% engagement rate, higher than Facebook. That means you need to offer users, great content on relevant topics to ensure that they are engaged with you.

Strategy 4: Deliver Speedy Customer Service

Whatsapp has a 70% opening rate, which means you are almost guaranteed exposure of your message if your customer is on WhatsApp with you.

Strategy 5: Consumer Research

Whatsapp has so far not been used extensively for research but offers an easy to use, inexpensive and quick platform to run some quick research. You can ask consumers about flavors they like, ask them to choose between options the brand is proposing to launch among other things. Also, WhatsApp is highly relevant for conducting some quick discussion internally within your company.

Strategy 6:  Develop a Supportive And Interactive Community Of Individuals

Undoubtedly, an inspiring, interactive and supportive community of individuals can help a business grow and create a sense of likability in the society. There are thousands of active WhatsApp groups functional today. A lot many groups have come up today consummating socialists, environmentalists, professors, students, housewives, corporate groups, etc. WhatsApp gives them an easy access to share pictures, videos, files, songs and even contacts on a single platform.

Strategy 7: Establishing Or Positioning The Brand

A personalized assistance is more preferred by a customer than the professional or formal one. You are more likely to get customer involvement if the assistance you provide to customers is instant and satisfactory. They will be glad if their queries are answered on a priority basis gaining more scores on customer satisfaction.

Strategy 8: Deploy Various WhatsApp Marketing Tools

Here is a list of commonly used WhatsApp Marketing Tools/software that is contributing to ensuring the success of a business model.

  • WhatsApp Bulk Sender
  • Bulk Suite
  • WhatsApp Marketing Services

Strategy 9: Creatively Using WhatsApp For Creating Benchmark Business

A lot of novice businessmen have entered into the league of sales and marketing through WhatsApp as a platform. This platform has been extensively used for establishing small-scale businesses like:

  • Miscellaneous Service

This instant messenger has been fervently used by various emerging and established mainstays as the easiest tool to facilitate consumers..

  • Receiving Order On WhatsApp

A lot of restaurants and food outlets have begun offering their services via WhatsApp. They not only provide the menu but also let you place an order on a single text.

  • Medical Assistance

No wonder, the next time you suffer from the cold flue and your family doctor instead of visiting your place. Just texts on WhatsApp giving all the consultation and prescription. This will not be same as visiting the doctor personally but would definitely save time.

  • Governments Aid

A large section of people is getting into the use of smartphones these days. Using an app like WhatsApp to cover a large number of users in order to spread awareness among people.

Strategy 10: Utilizing WhatsApp For An Uninterrupted Communication & Customer Support

As far as communication is concerned, customers prefer follow-ups done through messages instead of direct calls. It’s not feasible for customers to pick up calls often but a message won’t bother that much. Start engaging your potential and existing clients through WhatsApp. Sending a short message on WhatsApp may give you a quick response as compared to the promotional emails.

Final recap,

Just keep in mind, that spamming unknown people on Whatsapp is unacceptable, unethical and not effective. Instead use the framework of a persona, content and customer service to generate leads and sales using Whatsapp.

Stay tuned with BulkQ to learn more about WhatsApp Marketing Strategies!

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