WhatsApp now boasts 700 million monthly active users and processes 30 billion messages a day, or 347,222 every second. Meanwhile, the already sizeable gap in popularity between WhatsApp and texting is set to increase, with the latter experiencing declining usage figures. This is what the topic says about – WhatsApp Is Killing SMS Texting
Read More: WhatsApp Marketing
What is SMS Texting?
SMS stands for short message service and is used pervasively around the globe. In 2010, over 6 trillion SMS texts were sent, which was equivalent to around 193,000 SMS messages every second. SMS is usually lower on the priority list than other traffic like voice. It’s been shown that around 1-5 percent of all SMS messages are actually lost even when nothing is seemingly wrong. This questions the reliability of the service as a whole. Also, to add to this uncertainty, some implementations of SMS don’t report whether the text was read or even when it was delivered.
What is WhatsApp?
WhatsApp Messenger is a FREE messaging app available for iPhone and other smartphones. WhatsApp uses your phone’s Internet connection (4G/3G/2G/EDGE or Wi-Fi, as available) to let you message and call friends and family.
Some of your most personal moments are shared on WhatsApp, which is why we built end-to-end encryption into the latest versions of our app. When end-to-end encrypted, your messages and calls are secured so only you and the person you’re communicating with can read or listen to them, and nobody in-between not even WhatsApp.
Read Also: Best Whatsapp Group Names
R.I.P SMS – Is It a Myth?
WhatsApp is currently ubiquitous in India. Our country now consists of one-fifth of the entire user base on the platform. And with businesses moving to WhatsApp we could see the death of one particular part of your current smartphone experience – the SMS/Text message. While some people might still be communicating via SMS messages, they are mostly used for sending OTPs, Promos, Booking confirmations, more promos etc. in today’s day and age. If all of this information can be communicated via WhatsApp, possibly with a lower expenditure at scale, SMS could lose the last bit of relevance that it has as of now.
We’re not saying that text messaging will become entirely obsolete. They will still be relevant in situations with poor mobile connectivity. With smartphone prices as well as data rates going down every day, affordability will soon no longer be an issue for smartphones. If the connectivity aspect is resolved, even this section of SMS users could eventually end-up getting their information from WhatsApp. That brings us to the most critical SMS type of them all – OTP.
Difference between WhatsApp and SMS Texting
What Is WhatsApp?
WhatsApp is an app that lets you send messages to someone over the internet. This differs from standard SMS messaging, which sends texts over the mobile network.
Which Devices Does Whatsapp Work On?
As well as smartphones and tablets, you can send and receive WhatsApp messages on laptops and desktop computers, as long as you’ve downloaded the WhatsApp software.
Which Devices Do Text Messages Work On?
Phones, obviously, but you can also send and receive texts from a laptop, desktop or tablet, which don’t have a mobile connection. Though admittedly it’s a bit trickier than just using WhatsApp, you can send texts through email, for example, or by using a free SMS website.
What’s The Advantage of Using Whatsapp over Texting?
It can be cheaper, depending on your situation and your data package, as WhatsApp messages aren’t counted as part of your monthly SMS messaging allowance. If you’re on a Wi-Fi network, WhatsApp messages are free to send, just as they are if you have enough mobile data in your monthly allowance. However, many mobile tariffs offer free text messages too, so it really depends on which package you have.
What’s The Advantage of Text Messages over Whatsapp?
SMS is simpler, as the sender and the recipient don’t need to download any extra software – text messaging apps come as standard on all phones. There are fewer features as well, so it’s less confusing to use. But once you get to grips with WhatsApp it’s a doddle to use, and if you send a lot of images over Wi-Fi connections it could save you a tidy sum.
How WhatsApp is Killing SMS Texting
Free Or Very Low Cost:
WhatsApp is free to use, as opposed to SMS which generally costs a few bucks a month for unlimited texting or several cents per text.
WhatsApp adds a whole new dimension to messaging that completely surpasses traditional SMS. For instance, WhatsApp allows group chats, the ability to send large data files (such as photos, videos and short voice messages), a library of instant messaging icons and location check-ins
Finally, through an additional download, WhatsApp can be run through a browser, so that users can send and receive messages on a computer. WhatsApp Web is available for easy-to-use.
Read More: How to Use WhatsApp on Computer
WhatsApp is free of ads and extra gimmicks like games.
Why WhatsApp is Better Compared to SMS Texting
Easy To Setup an Account and Use
Usually, most internet services require you to create a username and password and then authenticate you each time through the same. With WhatsApp, there’re no usernames and passwords to create. You don’t have to logout and login each time you start the application. Because it’s a mobile based app, it takes advantage of your existing mobile phone number which is already unique, sets you up the first time and then fades in the background, leaving you to communicate with friends and family members in your contact book (who also should have the app installed) just like SMS. That convenience and simplicity sets it way apart from the conventional internet services like Gtalk, Facebook messenger, eBuddy, IMO etc.
Super Feature-Rich App
WhatsApp has a plethora of features that are hidden behind its simplistic interface. By enabling sharing of photos, videos, audio, location and text with people in your contact book all in an easy and intuitive way, the app sets itself as a one-stop communication hub for your phone. Traditional Telecoms in years past, have attempted to provide Multimedia Messaging (MMS) to subscribers without any slightest success. MMS was overly expensive, consumed a lot of the Operator’s network resources and the handsets at the time weren’t ready for prime-time. MMS is long dead and thank God it is because Telecoms would be ripping us off!
Why WhatsApp for Business
Let me paint a picture. It could very well be a familiar picture, but let me paint it just the same. Remember when SMS was all the deal a few years back and how many, many businesses rode the wave that it caused. Imagine that on a much larger scale but with better insights and precise targeting. That is what WhatsApp offers you.
How Does WhatsApp for Business Work?
WhatsApp has largely been a free platform. Despite the large user base, this new venture is their first attempt at monetization. This new app “WhatsApp for business”, will allow businesses to talk to their clientele directly. WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.
Read More: How Do I Set Up A WhatsApp Business Account?
How Is WhatsApp Business Different From Regular WhatsApp
WhatsApp Business has been enriched with amazing featured! While it looks very similar to the regular chatting app, there are some key differences within the business version. Let us discuss below:-
Thought the apps belong to the same company, the new business app had a different logo with the phone icon being replaced by a “B for business”. The logo is easily recognizable to frequent users, yet capable of differentiating between the two apps.
Register Landline Numbers:
The new WhatsApp allows businesses to use their landline numbers to register for the app. This is an improvement over the regular chat tool, as it allows only mobile number holders to register for the app. You can also include the type of business you are, a family owned or corporate business, while you register.
You can now set up automated responses using WhatsApp. If an inquiry comes in for a product or about your business, you set up automatic replies. This way, you can connect with your customers even if you are unavailable to chat at that particular moment.
For example, if someone messages after closing hours, you can send a message saying, “Sorry, we are closed at the moment. We will get back to you first thing in the morning.”
You can reduce the risk of fraudulent companies messaging your users. WhatsApp now gives business a green tick (shown below) as proof of their authenticity. This is one way that users will know that they are not being scammed and are interacting with actual businesses.
Read More: How To Verify WhatsApp Business Account
Any tool that is being used for businesses needs to be measured. Therefore, WhatsApp also provides you with options to see data for the number of messages sent and received. This way you can keep a track of how well the app works for you.
How to Use WhatsApp Business for Promotion
For Marketing Promotion
You can send offers, new product releases, promo codes and more. Since this is a one on one communication with your clients, make sure that the message is worth their time.
However, make sure not to send messages frequently to your customers, i.e. warn you to not overdo it with offers every day. This might just make them choose the dreaded block option. Relevant promotions based on their website behaviour could work wonders for you.
For Updating Order Status
BookMyShow is one of the very first companies in India who has begun using WhatsApp for business. They show us an example of how you can use it to send tickets to those who book movies through the platform. You can send order status, order tracking links etc on WhatsApp to keep the user updated on their transaction.
To Send Reminders
Millenials and even Gen Y folks have becoming used to checking WhatsApp on a daily basis much like (or maybe much less than) a newspaper. This means that if they have a policy that needs renewing or a flight that needs to be boarded the next day, you can send a message reminding them of it. This way you can also reduce the risk of them missing out on important deadlines.
For Customer Support
Having dis-satisfied customer is an ill omen, but having one who has no proper place to complain can become a disaster. They might resort to posting on social media about their experience resulting in negative publicity for you. But, using a trusted platform like WhatsApp where they can reach out personally can help improve your relationship with them
Additionally, having a one on one platform will increase their feeling of entitlement and push them to buy from you more.
For Product Demos
Since WhatsApp is a platform that extensively supports video content, you can even send over product videos. If someone leaves a demo request, you can send over videos to his WhatsApp directly. This is a good use case, especially for businesses that have products that require assistance.
To Get Reviews and Ratings
You can get your customers to review your product or service. Give them links or options to reply to a survey. WhatsApp being a go-to platform for communication can actually motivate your customers to give you more accurate feedback. Give them innovative ways to give feedback and they will actually interact with you.
Are you using WhatsApp for Business? If not, contact BulkQ today to get started with WhatsApp Marketing Strategies! We’re ready to assist you better!