WhatsApp, which is being used by millions to trillions of people all over the world, has been recently announced that it is now testing new tools that will help businesses to connect and communicate easily with its consumers. Many small businesses, including in India, already use the Facebook-owned app to reach their customers. In this article, let us discuss more on – WhatsApp Business App
“We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks,” WhatsApp said in a Blog Post.
While explaining the new announcement, Matt Idema, the Chief Operating Officer of WhatsApp commented, “We’re looking forward to making it possible for people to connect with businesses in a fast and personal way, and giving businesses the tools to make that easier to do.”
Main Motto of WhatsApp Business
In India, it’s more popular than Facebook and even our maids are on WhatsApp now. It has already replaced SMS and fast becoming our primary mode of communication. The question small business owners are now asking is: How can I use WhatsApp for business? Let’s look at the 5 creative ways to implement WhatsApp in your business.
Using WhatsApp For Customer Communication
If you do your follow-ups on WhatsApp instead of direct phone calls, you will get 40% more response. No one appreciates phone calls from unknown numbers but people are more likely to respond to personal messages. When you start using WhatsApp for customer communication, you will notice better response and engagement.
Using WhatsApp For Customer Support
WhatsApp could be a great tool for customer support simply because of its wider reach. Your customers would always prefer to send you a message over WhatsApp rather than calling a helpdesk number or raising a ticket.
However, offering customer support via WhatsApp may not be a good option for all types of businesses. So kindly do the research to determine whether WhatsApp will be the right tool for your business. it is advisable to choose WhatsApp as a customer support tool only if you have lesser number of customer requests.
Using WhatsApp For Marketing & Promotion
You can use WhatsApp to send images, audio files, short video clips of your products and text messages to users across the world. Unlike SMS or Email, there is less restriction on the format and delivery chances are higher.
If you really want to get a good response, you will need to come up with the creative ways to promote your business using WhatsApp. For example, Colgate invited people to send selfies of their smile via WhatsApp, to a phone number displayed on the toothpaste pack.
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As we all know, WhatsApp is the best, known, popular and easiest mode of communication. Being aside from personal communication, WhatsApp is also being used as an effective tool for business promotion and sales.
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Are you using WhatsApp in your business? Please share your story in comments below.