The instant messaging app, WhatsApp is the most popular messaging app all over the world and is used in 109 countries, or 55.6 percent of the world, a new report said on the end of 2017. The countries include India, Brazil, Mexico, Russia and many other countries in South America, Europe, Africa, Asia, and Oceania. WhatsApp currently has over one billion monthly active users. In India, over 70 million people use the messaging service. In this article, we discuss more on What Countries Use WhatsApp The Most?
Read More: Recent Announcement on WhatsApp
Top 10 Countries That Use WhatsApp
India: Almost 50 percent of every messenger users are using WhatsApp on India. They are very interested in the application and to be honest 80 percent of questions about WhatsApp on HCO is coming from Indians.
Brazil: WhatsApp is also very popular in Brazil and there are many people who are using this application in the country. Every 9 out of 10 people are using WhatsApp.
Germany: Germany got the third place in our list. Of course, the population is not much when we compare Germany with Brazil and India. Every 7 out of 10 people are using WhatsApp on Germany
Indonesia: Indonesia got the fourth place on our top 10 countries list. Indonesians are not very addicting to WhatsApp when we compare it with other countries. Every 4 out of 10 Indonesians are using WhatsApp on the country.
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Russia: WhatsApp is the most famous Messenger application in Russia. Every 4 out of 10 Russian who uses a messenger app prefer to use WhatsApp.
Turkey: When we check statistics of WhatsApp on Turkey, it is not hard to call them as addicted to the app. Every 8 out of 10 Turks are using WhatsApp messenger.
Spain: Every 9 Spanish people out of 10 are using WhatsApp messenger and this is the highest rate. Since the population is not much as same as countries below, Spain has been placed 7th rank our listing.
Italy: Every 7 Italians out of 10 are using this app.
Netherlands: Every 9 Dutch out of 10 are using this application.
UK: Every 4 British people out of 10 are using WhatsApp Messenger.
How WhatsApp is Different than Other Messaging Apps
Facebook announced last year that it has bought WhatsApp Messenger for $19 billion. The buyout, rumoured for more than a year, raises the question: Just what does the SMS-alternative messaging app offer that makes it worth so much money to Facebook — and $1 a year to its users?
WhatsApp Messenger is a free app that lets you send text messages with photos and videos from your smartphone, bypassing your wireless carrier’s SMS and MMS charges. After a year of use, you pay $1 per year. Recipients of your messages need to use the app as well.
WhatsApp Messenger has at least three compelling qualities.
Wide-Ranging Cross-Platform Support
WhatsApp Messenger is available for Android, iOS, BlackBerry, Windows Phone, and Symbian. (Yes, even Symbian!). However, the app isn’t alone in this regard. For instance, Kik Messenger, another popular messaging app, is available for Android, iOS, Windows Phone, BlackBerry and some Nokia phones. So WhatsApp Messenger gets kudos in this regard, but no gold medal. Still, most messaging apps are limited to a few platforms, usually iOS, Android, and Windows Phone or BlackBerry.
Click here to Download 100+ Good Morning Images for WhatsApp
WhatsApp Messenger has been upfront about its “no ads” policy. Among its reasons, as cited in a WhatsApp official blog post: “At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out…And at the end of the day, the result of it all is a slightly different advertising banner in your browser or on your mobile screen. Remember, when advertising is involved you the user are the product.”
A number of alternative free messaging apps include ads. WeChat, a free multi-platform messenger app that’s big in Asia, includes advertising. BlackBerry announced last fall it would be bringing ads to users of its free BBM apps on Android and iOS.
Apple’s free iMessage service doesn’t include ads — but you’re limited to communicating with other Apple devices. Also, though Kik Messenger doesn’t include ads, its legal page makes several references to the possibility of including ads in the future.
Lots of users
Probably the top reason Facebook spent mega dollars on WhatsApp Messenger is its user base.
Currently, it has about 450 million monthly users. Of those, about 320 million logs into the app daily, according to WhatsApp. The number of messages shared via WhatsApp is nearly equal to the “entire SMS messaging volume globally,” The app is extremely popular in Europe, Latin America, India and Asia.
In comparison, Viber, a messaging app for multiple platforms (including desktops), has about 300 million users. Kik Messenger has about 100 million, and BBM has about 80 million.
Does that big user base make WhatsApp worth a total of $19 billion? When you recall that Facebook paid $1 billion for Instagram and offered $3 billion in a thwarted attempt to buy Snapchat, the WhatsApp figure seems absurd, if not ostentatiously, inflated.
But who knows? Facebook certainly has the resources to build WhatsApp into a messaging powerhouse. And with its $1/year model, at least WhatsApp has a reasonable source of potential revenue.
Outstanding Features of WhatsApp
After months of talking and testing, Facebook-owned WhatsApp finally rolled out the payments feature for its Android and iOS users. The payment feature is powered by UPI which enables users to send and receive money easily. The company revealed that in order to use the feature, both the sender and receiver should have the UPI payment option enabled. The company has also partnered with various banks in the country such as ICICI Bank, HDFC Bank, Axis Bank, SBI, Yes Bank and others for the payments feature.
Read More: How to Send and Receive Money Via WhatsApp
You Can Now Delete Your Sent Messages
The Delete for Everyone feature comes really handy as it allows users to delete any message they have sent by mistake. In order to use the feature, users just have to select the message they wish to delete and then click on the delete icon. Earlier, the feature allowed users to delete the message within 7 minutes of sending it, but now it has increased the time limit to 68 minutes.
Group Description Feature
WhatsApp groups are an easy way to communicate with many people at the same time. Keeping in mind the importance of groups, the company has rolled out the Group description feature. The new feature enables users to add up to 500 characters’ description for the members of any group. Presently, every member of the group is allowed to add or change the description. Once the description is added, the group chat gets a notification as well that ‘Person’s name has changed the group description. Tap to view.’ If you remove the description, that gets recorded on the group chat too.
Group Video Calling
With the introduction of video calling feature in WhatsApp, users were able to make video calls with ease. In order to further enhance the user experience, the popular messaging app rolled out the feature of group video calling. Users can now add more members to an ongoing video call by tapping on the icon placed on the top right corner of the screen.
WhatsApp for Business
Facebook-owned WhatsApp introduced the WhatsApp for the Business app in India earlier this year. The app enables business/enterprise owners to interact with their customers and also manage their presence on the platform. The company claims that the app consists of verified business profiles and offers features like Quick Replies, Greeting Messages and Away Messages. Companies like Bookmyshow, MakeMyTrip, Xiaomi, Myntra and others are available on the platform.
Read More: How to Verify WhatsApp Business Account
Live Location Sharing
This feature of WhatsApp enables users to add location and time stickers to any photo or video while sharing them. Users just need to select a photo from the smartphone gallery and then tap on the smiley icon in the app. Users will then notice the sticker section of smileys, time stamps and location stamps present. Further, users will now see a dial clock or time sticker with the present time and location. Then you can tap on the sticker and share the video or photo with your friends.
Read More: WhatsApp Live Location Sharing
Voice-to-Video Call Switch
WhatsApp also offers a feature which enables users to switch between the video call and voice call. Users will see a hidden switch, which when pulled, jumps from voice to video calling. However, it won’t start the video call right away. The other party would need to give consent before allowing it.
Support For Apple’s CarPlay Technology
The popular messaging app managed to meet Apple’s strict rules and it introduced the support for Apple’s CarPlay technology. The update offers push notifications which will enable iPhone and iPad users to communicate with their contacts while they are on the go.
WhatsApp YouTube Integration
WhatsApp YouTube integration allows users to view YouTube videos directly in the chat window. With this new feature, users just need to click on the YouTube link present in the chat window. After this, the video will start playing in the chat itself. The YouTube video will be played in a small bubble and users will have to ability to increase or decrease the size of that bubble.
WhatsApp Adaptive Icons
The adaptive icon feature is part of Android Oreo operating system and now WhatsApp has also rolled out support for the same. This enables users to change the shape of the WhatsApp logo as per their choice. The new icon is placed in an encased mask, which takes shape on the basis of your choice. The company says that if the user is using a launcher that offers support for these icons then they can set it to default shape which is square, squircle, circle, rounded square, and teardrop.
4 Big Brands Using WhatsApp for Business 2018
KLM Airlines Case Study
KLM airlines enable you to receive your booking confirmation, check-in notification, boarding pass, and flight status updates via KLM’s verified WhatsApp account. This makes information easy to find in a single chat thread and have everything ready when you need it at the airport. You can also contact KLM’s customer service 24/7 via WhatsApp by sending them a message. With WhatsApp’s help, KLM is making flying less stressful and more convenient for their customers.
BookMyShow Case Study
BookMyShow is an Indian company that enables people to buy movie tickets online. It receives over 10 million bookings per month and it participated in WhatsApp Business piloting the program. BookMyShow started offering tickets via WhatsApp together with a QR code that you show instead of a ticket. A simple solution that requires no paper or printing!
OYO Success Story
OYO is an Indian hospitality company that connects more than 8.000 hotels. They wanted to make the post-booking experience as hassle-free as possible. That’s why they decided to connect with travellers via WhatsApp and give them an option to receive their booking confirmations along with the cancellation and navigation details for locating their hotel via the app. Now travellers can follow provided directions walk into the lobby and show their booking confirmation all on the same screen.
Success Story of Netflix
A month ago, Netflix started sending movie and TV series recommendations via WhatsApp in India (which is the biggest WhatsApp market with 200 million users). Remember when you got bored and asked your friend for a movie or TV series recommendation? Now you can ask Netflix and the answer will be based on the content you already enjoyed. Netflix is going to let you know about all the new shows that you’re probably going to like.
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