In today’s mobile-centric world, WhatsApp has really changed the face of mobile marketing! WhatsApp marketing is an effective way to connect valuable customers and for business promotions. With a study being conducted in 2010 by Pew Research Center, WhatsApp messages have a chance nearly to 100% to get it opened and read within their arrival time which is a better rate than email marketing and text marketing.
The proliferation of mobile devices and the high open rate doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.
Here are the top tips to get more sales via WhatsApp Marketing:
Be Brief and Focused While Sending Promotional WhatsApp Messages
Keep in mind, there is no room for fluff in WhatsApp Marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.
Avoid Hype and Non-Professional Slang
If your WhatsApp Messages looks like Spam with more hype, consumers will automatically delete your message without a second thought. That includes marketing hype like “amazing” offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.
Create an Urge to Check out the Message
No one wants to receive texts from a company unless the messages offer something of immediate value. So make sure the message should describe the benefits of acting now, by mentioning real-time offers. You can include the words like Hurry Up, Limited Time Offer etc.
Identify Yourself and Your Business
Let me ask a question: “If you often see a phone number you don’t recognize and a vague message that could have come from any number of companies. And how often have you simply deleted those anonymous messages?” Your answer is – I’ll always, right! So, it’s essential that you clearly identify your business or brand to avoid getting the spam treatment.
Make Your Customer Feel Special and Unique
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website. Make them feel special by offering special discounts and make them qualified for exclusive promotion deals. Otherwise, they will most likely opt out of receiving any future texts from you.
Here are a few sample texts to help you avoid mistakes and write an effective WhatsApp marketing message:
Bad Example: Hey! Did you see this sale @ wwwABCDshoes.com! Gotta get your shoe before it’s too late!
Good Example: ABCD Shoes 50% off leather shoes through XX/YY/ZZ! Show this message to the store manager to get half off. Find a store: wwwABCDshoes.com
Did you find the difference between these two sample marketing messages? Yeah… the second example is written with a clear call-to-action. Each text also provides a sense of value, timeliness, and exclusivity. The messages create a sense of urgency, which people would expect from a text.
WhatsApp – An Innovative Marketing Tool – Click Here
Remember, the right marketing message at the right time can create a big impact! And this will draw more sales to your business! So, why wait? Contact BulkQ WhatsApp Marketing and get ready to generate more sales & leads to your business!