Compared to Facebook, Twitter, LinkedIn, and Pinterest, WhatsApp has created giant waves among online users. With over 700mn active users is now the most widely used social network in many markets, officially overtaking Facebook messenger. As a private chat messenger, WhatsApp allows users to share unlimited text, video, audio messages for free. The cost-free and the best part – the promise of an advertising-free experience. In this article, we are going to discuss “Top 5 Proven WhatsApp Marketing Strategies to Grow Sales.”
A Look at Statistics on WhatsApp
Now let’s take a look at the numbers, to complete the picture:
- The WhatsApp service is currently used in 109 countries.
- 70% of WhatsApp users use the app on a daily basis.
- Each day 100 million voice calls and 55 million video calls are made.
- 175 million people actively use the WhatsApp Status function.
- The application is available in 53 languages.
WhatsApp was acquired in 2014 by Facebook at a cost of $ 19 billion!
Read More About WhatsApp App
Why Should You Turn To WhatsApp Marketing?
There are numerous reasons why we recommend implementing WhatsApp as part of your marketing tools. For starters, this is a free application, whose use is so widespread that probably contains among its users your target audience.
But there is more: Because of its features, WhatsApp gives you the possibilities to communicate with your customers directly and in real time. This is a huge advantage when it comes to getting to know your audience’s opinions (e.g. through surveys) and providing personalized attention.
Few of the Famous WhatsApp Marketing Examples
Besides that, there are other ways to take advantage of this app to promote your business and increase your conversions. This is demonstrated by numerous companies around the world, who clearly see the potential of this tool to increase sales.
One of them is the brand of Vodka Absolut, you check the huge introduction of WhatsApp in Argentina (84% among mobile users) Decided to take advantage of the application to celebrate the special edition of one of its products, by launching an exclusive event.
In order to attend Absolut’s party, people had to try to convince Steve (a character created by the brand) to include them on the guest list. They had to send photos, text messages, audios and all kinds of content as creative as possible, via WhatsApp chat. The result was a total success.
5 Proven Ways to Get the Most Out of WhatsApp Marketing and Benefit Your Business
Perform Real-Time Customer Service
Whether through chat, voice calls or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real time. Through this strategy, you not only manage to improve the quality of your service but also allow you to be loyal to your audience through a direct and personalized treatment.
In this regard, we recommend you take advantage of WhatsApp Web to optimize your communications. It is about the desktop version of the application, which enables you to use the keyboard, microphone and PC camera, which is much more comfortable and productive.
Offer one-on-one help to inspire new uses for a product
Hellmann’s in Brazil wanted to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. So they invited visitors to their website to submit their phone numbers along with a picture of the contents of their refrigerator. They were then connected through WhatsApp with real chefs, who came up with a recipe using Hellmann’s and the other ingredients in their fridge. The chefs even taught the users how to cook the meal through pictures, videos, and other WhatsApp features.
Take advantage of the power of Groups
As we said above, WhatsApp enables you to create groups of up to 256 members. Through this function, you can generate a “collective chat”, in which all the members can interact. So, an ideal space is opened to survey specific audiences and obtain first-hand information for your market studies.
Consequently, they are ideal to know the public’s opinion about the launch of new products. Alongside this, WhatsApp groups are extremely useful for organizing sales events and sharing information with clients with specific profiles (e.g. with specific needs or interests).
Use all the WhatsApp functions to the maximum
To make a successful WhatsApp Marketing you better take full advantage of all the features that the app offers you. First of all, we recommend you to place a representative profile picture of your business. In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.
When sharing addresses (e.g. where a certain branch of your business is located, or where an event will take place) we advise you to implement the “Send exact location” function, whereby your client receives an interactive map with the clearly marked address and with all the facilities of Google Maps.
Finally, to promote your offers without being invasive (that is, without people receiving a notification), you can use the WhatsApp Status. This is a tab to upload posts that last 24 hours. And they disappear. The app notifies users that there is a new status by placing a circle next to the name of that tab.
Deliver Speedy Customer Service
WhatsApp has a 70% opening rate, which means you are almost guaranteed exposure of your message if your customer is on WhatsApp with you.
Leveraging this, Banco Santander Bank has created Open Bank, a WhatsApp customer service number where you can chat with the bank, post queries, solve issues. In a test pilot done with 17000 customers, 99% of consumers found the service very useful and 98% said they would continue to use it.
Reliance Brands, which handles luxury brands like Diesel, Kenneth Cole, and Zegna in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers lapped it up, finding out about promotions, new launches and getting brand information like pictures and video. In some cases, the conversion rate of consumers who were on the brands’ WhatsApp list was as high as 80%.
Factors to Remember When Using WhatsApp
When you use the WhatsApp messenger for your business, there are several factors that you need to remember to continue implementing an effective marketing strategy that gets the results you want. Some of those factors are discussed below.
Profile – You will need to add a photo to your profile that will be used as your display picture. Depending on your focus, you can choose to use your company logo for continued brand awareness. If you want to change things up, you can use a photo of the product that you are currently trying to market.
Frequency – When sending messages to your customers it is important to remember that you should never send more than one or two messages in a week. Sending any more than that can create a bad impression of your business and promotional tactics and get you blocked by your customers. However, if you or your team members have a closer relationship with some customers, you can send more messages during the week.
Messaging – When crafting the messages to be sent out, remember to be concise, but direct in your content. You never want to send out a lengthy message that your customers have no time to read. If you send out a picture or video of your product or service, make sure that you include a corresponding text message. Simply sending a photo or video does not look professional and may only result in confusing your customers.
Group Contact – With regard to messaging groups of customers, it is probably a good idea to refrain from doing that. For example, if you send out a group message to all of your customers, you may have customers exiting the conversation because they do not know the other individuals in the chat and will feel uncomfortable. You can use group messages for customers in certain circumstances, but you need to evaluate each situation on an individual basis.
Avoid Spam – Remember to always abide by proper mass message mailing etiquette that is similar to the way you’d handle mass emails. Never participate in spam messaging and only contact customers who have agreed to receive your messages. Basically, do not start messaging arbitrary people with your promotional messages. That can quickly cause you to be blocked by these people and place your business in a negative light—which is counterproductive to what you are trying to do.
How to Use WhatsApp for Your Business
Here are the ways your small business can use WhatsApp and the new Status feature to market your products and services, and better engage with your customers.
Real-time Customer Service – With WhatsApp you and your small staff can answer any questions your customers might have quickly.
Customer Support – The customer support can also extend to live-video help or tutorials to fix something or provide guidance.
Feedback – The open rate for WhatsApp messages is 70 percent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business.
Personal Touch – As your WhatsApp group continues to grow, you can personalize the interaction with your customers using one-on-one communication.
Creating and Targeting Groups – Your small business probably specializes in a particular product or service, and by creating or targeting groups in WhatsApp that are interested in related topics, you can increase your customer base.
Share Promotional Codes, Flash Sales – With the new Status feature; you can create special promotional codes your customers can share to redeem your business.
Special Access – The instant interaction capability of Status means you can provide special access to events you are holding and send a live feed.
Advantages of Using WhatsApp For Your Business
WhatsApp is a professional and effective platform to communicate with potential customers or create a loyalty program. Your bulk WhatsApp messages along with images or videos and unlimited characters. A video or picture is worth than thousand words.
- WhatsApp for Better Customer Engagement
- Promotions and Advertising Utilizing WhatsApp
- Marketing Survey Along with WhatsApp
- Positioning your Brand
- Assist in Making the Best Use of Mobile CRM
WhatsApp, as a communication tool, continues to evolve and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.
But the key to using WhatsApp effectively is to avoid abusing the relationships you build with your audience these. Measure your interactions so each message you send has value. Don’t make every conversation about making a sale. Remember other users have the power to delete your message with a single click.
With the new Status feature, WhatsApp is now more valuable than ever for businesses. Use the existing features to provide valuable engagement with your audience as a way of spreading the word about your brand and learning more about your customers’ needs.
Each and every day, new features and applications are being introduced in this technology-filled world. To stay updated with all these tech-greek, stay tuned with BulkQ!
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