Many business owners make a mistake of thinking that Text message marketing won’t work out in today’s technological world. But do you know, text message marketing has a 19% click-through rate and text messages are read on average within 3 seconds. SMS/Text message marketing has evolved into a powerful marketing tool used by large, medium and small businesses to send informational/promotional messages to their audiences.
Few Interesting Facts on Text Message Marketing
- 99% of all text messages are opened and 90% of text messages are opened within three minutes of receipt!
- Text message marketing techniques are predicted to generate a 40% Growth rate of revenues by 2017.
- Text message marketing campaigns have over 7 times greater performance than email campaigns.
Whether you are a multinational company or a small local business, text message marketing can help you turn leads into revenue. If you’re still doubtful whether you should try text message marketing or not, continue reading to reveal why SMS/text message marketing is considered as a cost-effective, reliable and measurable promotional tool.
Click Here: 10 Innovative Ways to Use Text Message Marketing
If you wish to promote your business within your budget, text message marketing is the right option. Nowadays, there are a number of bulk message service providers who offer exceptionally affordable flat rates allowing you to send even thousands of messages without breaking your budget.
Higher Conversion Rates
Conversion rates average 85.2% for text message marketing which is higher than email marketing with its average conversion rate of 1.73%. With its affordability and high success rate, text message marketing is considered as the most valuable marketing tool.
Planning interactive text marketing is a good way to make your message fun and engaging. Proposing a toll-free SMS reply option is an incentive for users to engage with your brand. Promoting your message as part of a survey or poll encourages your audience to read more closely and become an active participant.
Enhance Brand Exposure
Using SMS Message Marketing can enhance your brand exposure by telling your customers that you’re tech savvy and looking forward to putting yourself another step ahead of the competitors.
Unlike lengthy emails, a text message with just one or two sentences can reach the targeted audience within a short period of time. Customers are very likely to read entire messages if you give more info about discounts, deals, promotions etc. Using SMS message marketing is quick, easy and requires less up-front cost and planning than any other traditional marketing methods.
With the great potential to deliver good results, reach targeted audience and excellent customer service points, text message marketing is on the top!
Read More: Do’s and Don’ts of SMS Marketing
Does your business use text message marketing to improve brand exposure, and maximize revenue? If not, now it is the time to seriously consider engaging text message marketing in your campaign. Get ready to implement SMS message marketing and harvest low-hanging fruits that you didn’t even know existed!