If you haven’t considered implementing SMS marketing in your advertising campaign yet, now is the right time! One of the great things that SMS Marketing is about that nearly 100% of all mobile devices on the market are SMS enabled, making it the best mobile channel that offers the widest reach possible.
Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.
Looking for SMS advertising examples to get your creative ideas flowing? If so, read below.
Here we have put together the collection of SMS Marketing Campaign Examples all in one place.
SMS Marketing Campaign #1:
First, let us discuss an SMS Campaign hosted by McDonald’s. 90% of their marketing is done via SMS. Recently a campaign called Merry Xmas in the Restaurant took place at an Italy McDonalds. This contest allowed the customer to enter special sweepstakes while they were eating at the restaurant for an instant win prices. All of the codes printed on the cups offered a prize, ranging from free mobile content to free food and prepaid credit cards. Within 5 weeks there were over 1.5 million people who had participated in this event.
SMS Marketing Campaign #2:
Pizza Hut decided that an SMS marketing campaign would be the best way to reach out to its target audience in the age group of 18-35 and offered mobile phone subscribers the chance to win ‘pizza for a year’. All they had to do was send the keywords WIN PIZZA to the short code 94253 and they could be in with a chance of winning a free pizza once a month for a year. They also offer other prizes including free drinks or a free single pizza.
With advertisements for the competition running on TV and the promise of free pizza, more than 12,000 people took part in the first two weeks of the competition. There were more than 3,000 texts during the screening of the commercial alone.
SMS Marketing Campaign #3:
Shelly’s Restaurant in Warrington, Cheshire, sent text messages containing special offers and sales promotions to their list of opt-in customers. The entire cost of this marketing campaign is just £28. But within five hours, they had received more than £400 worth of bookings. This represented a sales return of 14 times the initial investment. Just imagine how it would be if they run these campaigns every couple of weeks?
The above-mentioned are some of the examples of how SMS Marketing really works! Do proper research to create your own SMS Marketing Campaigns and reach your targeted audience in just 3 minutes. You need to take the extra time and research to find the right words to engage the recipient and drive them to action – all in 160 characters.
SMS Marketing offers an average 98% open rate, 32% response rate and full-fledged features for every penny you spend. Send innovative yet creative text messages to your customers today and see the results.