Before diving into the topic, let me explain – what is WhatsApp Broadcasting? With the Broadcast List feature, you can send a message to several of your contacts at once. These Lists are saved lists of message recipients that you can repeatedly send broadcast messages to without having to select them each time. On average, you send a broadcast message to over 256 recipients and there were no limitations in a WhatsApp Broadcasting List. In this article, we can discuss all WhatsApp Broadcasting.
Creating a WhatsApp Broadcasting List
- Open WhatsApp.
- Tap the Broadcast Lists button at the top of the Chats screen.
- Tap New List at the bottom of the Broadcast Lists screen.
- Type your contacts’ names or press the (+) button to choose from your contact list.
- Tap Create.
This will create a new Broadcast List. When you send a message to the Broadcast List, it will send to all recipients in the list who have your number saved in their phones’ address book. The recipients will receive the message as a normal message. When they reply, it will appear as a normal message in your Chats screen; their reply will not be sent to other recipients in the Broadcast List.
Editing a WhatsApp Broadcasting List
- Open your Broadcast Lists.
- Tap the (i) button on the List you want to edit.
- At the list Info screen, you can:
- Change the name of your Broadcast List.
- Add or remove recipients from the list by tapping Edit list…
Deleting a WhatsApp Broadcasting List
- Tap the Broadcast Lists button at the top of the Chats screen.
- Swipe left on the broadcast list you wish to delete.
- Tap Delete.
Renaming a WhatsApp Broadcasting List
By default, WhatsApp keeps the number of recipients as the name of the list. This is okay if you have just one list but if you have multiple broadcast lists or don’t like the default name, you can rename it.
- Open the Broadcast list on WhatsApp.
- Tap the three vertical dots in the top right corner of the list and select “Broadcast list info” from the menu.
- In the bottom right corner of the Broadcast image, you will see a pencil or edit icon. Tap it and give a name to your broadcast list.
- Tap OK.
How to Broadcast a Message On Whatsapp
After you have created a broadcast list (which you can further edit, more on that below), now to send the broadcast message, open the newly created broadcast thread and enter your message there. You get all the features that you get in an individual chat or a group like Emojis, media share, location sharing etc.
Once you tap the send button, the message will be delivered to the recipients as an individual message from you. Once you’ve sent your broadcast message, each recipient will see the message as if it were a direct message from you. In other words, the message will come through in your one-on-one thread with each of the recipients. When they respond, it will come through this same individual thread that only you and that person can see, so everyone else you broadcasted to doesn’t have to hear all of the crosstalk.
Though there is no way the recipient can find out whether the received message is a broadcast message or not but the sender gets the facility to differentiate between the normal message and a broadcast message. First, if he/she wants they can check in the broadcast list and secondly, in the individual chat thread a broadcast icon is present next to the message.
How to Leave a Broadcast List
As a sender, you can delete both the group and the broadcast list from your device but as a receiver; you can only exit from the WhatsApp groups. That’s because, as a receiver you know which WhatsApp groups you are a part of but the same thing doesn’t apply to WhatsApp broadcasts.
Hence, to leave a broadcast list you either need to ask the sender to stop sending you the broadcast messages or you have to take the ultimate step of either blocking them or removing them from your address book.
What’s The Difference Between A Whatsapp ‘Broadcast List’ And A ‘Whatsapp Group’?
Unlike groups, contacts that are in a broadcast list cannot see each other (in the list) and messages sent through the feature are delivered to each individual separately. Any reply to a broadcast goes directly to the original sender and other members in the list are not able to see it.
One-To-Many V/S Many To Many Conversations
As you know, conversations in the WhatsApp groups are many to many. Meaning, every group member can send the message, every group member can see/read the message. However, same is not the case for WhatsApp broadcasts. In broadcasts, the conversations are one too many. Meaning, only the admin can send the message to the broadcast list.
Difference In Replies
That was about sending the message; there is a difference in the replies as well. With a group, a reply by any member goes to the group conversation and can be seen by everyone in the group. With the broadcast, when the receiver replies, the reply is only sent to the sender. So, basically, replies in WhatsApp group are many to many while in a Broadcast it is one to one i.e. replies to broadcasts happen privately between the sender and the recipient.
No Separate Chat Thread
Although a separate chat thread is created in the sender’s chats for the broadcast list where he can send future broadcasts, messages sent by a broadcast are added to the individual chat history of the receiver. Hence, no separate thread is created for the recipient. Whereas, group messages are sent and delivered in the group chat and not in the individual chat history.
Recipient Should Have Saved Your Number
To add a person to the WhatsApp group it is not necessary that the receiver should have the admin as their contact; only the admin needs to have them in their contact. Also, a new feature was introduced a while ago, where if you share a link to the WhatsApp group, there is no limitation on being in each other’s address book.
But with the broadcasts, it is necessary for the receiver to have the sender’s number in their address book; otherwise, broadcast messages won’t get delivered.
Also, as mentioned before, broadcast lists will not reveal the personal information of members since messages arrive privately to the recipient. Moreover, even the replies happen privately between the two.
However, one thing that remains same for both of them happens to be the maximum limit of members. WhatsApp provides a maximum limit of 256 members both in WhatsApp groups and broadcast list.
Is Broadcast List The Similar To Bulk SMS?
Yes. However, Broadcast lists can only send messages to your contacts that are registered WhatsApp users. Also, only your contacts who have also saved your contacts in their phones can receive the broadcast messages.
How to use WhatsApp Broadcast List to Promote Your Business?
Below is a free step by step guide.
Ask Yourself the Basic Questions
Before you start using broadcast lists, you should ask yourself the following questions:
- Do I have a good product and is the product ready for your market?
- Do I have the right contacts? The rights contacts are people who fall within your target clientele.
- Do my contacts have me as a contact on their phones? Without this, your broadcast messages will not reach the intended recipients.
- Do I have the permission of your contacts to communicate through WhatsApp?* Without some form of permission (opt-in) from the recipient, you will be sending not just ordinary messages but Spam.
Perform List Segmentation
Once you are sure you have the right product, the contacts who have your contact in their phones and permission to send the messages through WhatsApp, you are set to go to the next level; segmentation.
List segmentation is the grouping of contacts into small more discrete groups in order to deliver to them more relevant content. You may, for example, start with 3 groups;
- Customers; people who have already interacted with you and made a purchase at least once
- Leads; (people who have shown interest) and not made a purchase yet
- Prospects; potential customers who have not yet shown interest
Even better, you could add location, product, language, and influence into your segmentation criteria.
List segmentation will help you understand clearly who you are going to talk to and inform you of the kind of content and offerings to make. For example, you may be going after making your existing/past customers to place another order or to give you referrals and you may do so by offering them commissions for every referral they send you.
Prepare a Content Strategy
Now that you know who you are going to communicate with and why? You can sit down and prepare your content strategy.
In a content strategy, you will clearly state the objectives, goals, tools required, editorial and publishing calendars.
Design your messages and start running campaigns
It is tempting to start designing content much earlier on in the process but please try as much as you cannot to start design your content before you are done with the above three steps.
Using the content strategy in ‘3’ above, create content and send the right content for the right stage of members of each list.
Another critical point to remember is that you will build rapport at the beginning and establish a level of trust that helps you achieve the goals you want to achieve is part and parcel of the process.
Some quick tips;
- Don’t be overly promotional.
- Give before you ask.
- Respond to every reply in the shortest time possible. Remember WhatsApp is an instant messenger
Amazing Features of Whatsapp Broadcasting Option
- You can send broadcast messages to very large numbers of people without having to worry about the limits imposed by the services. WhatsApp Broadcast manages the distribution lists for you in the background and hides the different groups from you. This means that for you, it looks like you have a single big group, but WhatsApp Broadcast is splitting that list into multiple groups and addresses them individually in the background. It’s a typical case of a service hiding from you how the sausage is made and leaving you to focus on your core tasks.
- Messages can include text, images, audio (up to 5 mins), and video (up to one minute) or PDF documents (up to 5 MB). I particularly like the ability to send audio messages since this can be a good way to reach groups with poor literacy.
- Messages can be scheduled.
- You can send broadcast messages to all four supported messaging services through one interface.
- I briefly tested non-Latin script and it seems like the service renders it correctly. But this is just my best guess and you’d have to properly test it yourself. The backend is available in nine languages, including Arabic.
- You can create very simple polls. (add-on; costs extra)
- You can define keywords that trigger pre-written responses. Calling this a “bot” is an exaggeration in my opinion. (add-on; costs extra)
- You have the option to respond directly to replies to your newsletter. These replies are put in a private chat and not visible to the whole list. (add-on; costs extra)
Also, What do you think about WhatsApp’s broadcasting feature so far? Do you have any questions about it? Let us know by posting in the comment section below. Stay tuned with BulkQ!
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