Have ever noticed – On chatting with businesses on their WhatsApp Business Account, – they will either have one of three status types: unconfirmed, confirmed or verified. In this article, we are going to discuss in detail that “How to verify your WhatsApp Business Account?”
WhatsApp Business Account – What You Should Know?
WhatsApp has officially launched a new app, called WhatsApp Business. It’s completely separate from the standard version of WhatsApp, but it works in much the same manner – only its purpose is connecting businesses and customers, rather than friends and family. The app is aimed at small business owners.
There are two different types of business account one is Verified business account and another one is non-verified business accounts. In verified business accounts your name is verified directly by WhatsApp. When it is a verified business, you will see a green badge next to its name and the verification symbol. On a non-verified business account, you can use all business functions, but the name is not verified by WhatsApp.
How To Create A Whatsapp Business Profile?
You can see that there two types of WhatsApp Business accounts:
- Verified Business: Your name is verified directly by WhatsApp. When it is a verified business, you will see a green badge next to its name and the verification symbol.
- Unverified Business: You can use all business functions, but the name is not verified by WhatsApp. From the company have already clarified that this emojis cannot be used in the name so as not to confuse the users about the authenticity of the business.
The name of the companies – which cannot be changed – has to respect WhatsApp’s policy, and they also have the option to put a profile photo and they can change it whenever they want. In addition to this, every company has to include their website and an email address, in order that users have the maximum information possible about their business.
Read More: How Do I Set Up A WhatsApp Business Account
What Do I Need To Know Before Setting Up Whatsapp Business?
Before you create a WhatsApp Business profile, please be aware that it’s a separate entity and that there’s no connection between your personal account and the business account.
You can register an account with a business number or your existing personal WhatsApp number. Note that if you use your personal number for Business registration, your personal WhatsApp profile will convert to the Business and all contacts will import to your Business profile.
Users are unable to search for neither businesses on neither WhatsApp nor WhatsApp’s Business. For this reason, business owners using WhatsApp Business will need to find a way for customers to connect with their brand via WhatsApp. This can be done by adding a WhatsApp chat button or phone number to the website, traditional advertising, or word of mouth.
How WhatsApp Business Works
Step 1– Search for ‘WhatsApp Business’ and download the app from Google Play Store.
Step 2– Accept terms and conditions
Step 3– Register on WhatsApp business with a number that is not linked to any other WhatsApp account and enter business information.
Step 4– Start engaging with users and monitor activity
Whatsapp Now Includes Verified Badges to Select Business Accounts
WhatsApp is giving business accounts verified green badges if their contact information checks out. So far, business verification is limited to the small number of businesses that are participating in the pilot program. If the phone number of a contact belongs to a business account, it earns a green check.
The green badges are an effort to make businesses appear more trustworthy on the messaging app, and could encourage more businesses to get on the platform. It’s also another feature that WhatsApp’s parent company, Facebook, already incorporates on its own platform — Facebook has a gray badge for verified business pages.
Color Codes to Check Whether the WhatsApp Business Account is Verified or Not
Business accounts that have yet to be confirmed or verified will have a gray question mark badge displayed on their profile. It means – This account is using the WhatsApp Business app, but hasn’t been confirmed or verified by WhatsApp.
Then next level is confirmed — denoted by a gray checkmark badge in the profile. It says – WhatsApp has confirmed that the phone number of this account matches the phone number for this business.
Finally, there’s verified — which will be badged with a green checkmark, as we’ve previously stated. It denotes – WhatsApp has verified that an authentic brand owns this account.
Trick to Get Green verification badge on WhatsApp
So as we told you earlier that Whatsapp has introduced a new feature in which business users will get a green badge next to their name which means if you see a green badge next’s to contact’s name, it means that the number belongs to a verified business owner.
Steps To Getting Green Verification Mark On Whatsapp
- First of all, make sure you have a number associated with your business
- Now Make sure any of your Friend has saved your number in his/her contacts in the business column
- Download the latest Whatsapp beta for Android
- Install Whatsapp beta on your phone
- Open your WhatsApp and Complete your profile
- Check your WhatsApp account/Number from other’s phone.
- Now you will see Green verification badge in front of your name.
- That’s all!!! You have successfully verified your WhatsApp Profile with Green Tick mark.
WhatsApp Business Application Features
Add Business Information
WhatsApp Business lets you create a full business profile. You can add information like a physical address that can be viewed directly on Google Maps under the business category, and you can also add your business hours. You also get the option to add an email address and two website URLs in addition. All the information will be visible to the customers when they view your business profile from their account.
TIP: To add business information, open WhatsApp Business app, go to Settings > Business settings > Profile.
Set a Greeting Message
If you have ever managed a Facebook Page, you would be familiar with message greetings. WhatsApp Business app also lets you send a greeting message.
When a customer messages you for the first time or after 14 days of inactivity, you can set the app to send them a custom greeting message automatically.
TIP: To set a custom greeting message, go to WhatsApp Business app Settings > Business settings > Greeting message.
Set Away Message
Similar to greeting message feature, you can also set an away message on WhatsApp Business. It will automatically send the set custom message to your customers while you are away. WhatsApp offers three types of schedules for away messages. You can either set a custom schedule or choose Out of business hours option. Both will be activated automatically at their respective times. You can also use the third option i.e. Always send. Unlike Greeting message, that is sent only when the customer messages you for the first time or after 14 days of inactivity, if you choose Always send, a custom automated away message will be sent to all existing and new customers at all times.
TIP: To set an automated Away message, go to WhatsApp Business app Settings > Business settings > Away message.
Insert Quick Replies
Quick replies are truly a Godsend feature. Now, who wouldn’t want that? For those not in the know, quick replies in WhatsApp Business lets you create shortcuts for frequently sent messages.
To access a Quick reply message, enter / while writing your message and all Quick replies that you have created will pop up. No need to copy pastes the entire text all the time.
TIP: To create Quick Replies, go to WhatsApp Business app Settings > Business settings > Quick replies.
View Message Statistics
Although not a new feature if you compare it with the traditional app, but WhatsApp has now made it easy to access message statistics. You can track the number of sent, delivered, read, and received messages directly under Business settings > Statistics.
The same statistics are also available under WhatsApp Settings > Data and storage usage > Network usage for traditional and Business app both.
However, considering the fact that Facebook, which has powerful analytics tools, owns WhatsApp, I’m sure a lot more is coming to the Message statistics feature.
Business Profile Label
Profiles created on WhatsApp Business will be registered and referred to as Business profiles and get business account label. Customers can easily check whether they are interacting with a business or an individual by viewing their profile. All business profiles have Business account label.
Read More: WhatsApp for Business
Key Benefits of Having WhatsApp Business Account
#1 Initiating Conversations
The first benefit of this is that businesses can display their numbers on Newspaper ads, TV commercials, and hoardings and start getting conversations with the customers and prospects driven with greeting messages and automated replies.
#2 Chatbot Automation
I’ve integrated this feature with the chatbot you can find on my blog. My visitors can send me a Whatsapp message and they in-turn would immediately get a greeting message from my side. This would help me in two ways,
- You can get to converse with the audience on a much more personal level
- You can add their numbers to Whatsapp database and market the courses and workshops to them directly via Whatsapp from now on out.
Why Should Business Have a WhatsApp Business Account?
- Using a separate messaging app for business.
- Building trust through the Business profile.
- Easily respond to customers with auto-replies.
- Organize your customer contact list.
- Promote your product or service personally and directly.
Is There Any Downside in Using WhatsApp Business?
WhatsApp has 1.3 billion users. It’s safe to say that if you’re an SMB owner or a marketer considering this, and you’re worried about needing to manage a ton of new communications channels, very few will gross the billion-user mark. Yes, there’s little downside.
As a bonus, that means even in a small business, there is probably someone affiliated with it that knows the basic mechanics of WhatsApp and can set up the business listing. Whether it’s the proverbial teenage kid stocking shelves or the Baby Boomer who uses it to talk to his or her kids based in some other country, it should be a lot easier to get this kind of channel going.