This post is about How To Use WhatsApp Business App To Sell Products?, i.e. how to use WhatsApp as your selling destination in 2018. Are you surprised to listen that WhatsApp offers a selling destination for small business? Yes, WhatsApp gives this opportunity to business initiative also. If you want to sell your products online, but you don’t have much money, nor do you have knowledge of website building. However, you have a smartphone and internet connection. Then it is enough to create an online store in WhatsApp or on Instagram.
Read More: WhatsApp Marketing
WhatsApp helps you to sell your product on it with high profit and low expenses. The best thing about WhatsApp is that almost everyone uses it and it does not require any training and it absolutely free also. You can easily start your shop and increase sales by downloading WhatsApp Business Application.
Why Choose WhatsApp Platform to Sell Products?
WhatsApp users in India have been increasing drastically since its launch. India is the largest country in the world for using WhatsApp. The WhatsApp has a large number of users. It had 20 million users in 2013 when it was launched in India. In October 2014, WhatsApp crossed 70 million monthly active users in India. In February 2017, WhatsApp crossed 200 million users. And at present, the worldwide users of WhatsApp are 1.5 Billion till 31st January 2018.
Read More: How to Use WhatsApp for Marketing
Then what are you thinking? Choose WhatsApp as your online shop by doing some easy steps. Continue reading to get an idea on how to use WhatsApp Business App to sell products.
WhatsApp Business app is here! The app is a selling hub for all marketers, salespersons, established or aspiring businesses.
Requirements to Sell Your Products on WhatsApp
- Download WhatsApp Business App
- Create a Business Profile
- Business Setting
- Create Sales Inquiries on WhatsApp
- Benefits of Sell on WhatsApp
- WhatsApp Payment
Now let us discuss all these in detail:-
Download WhatsApp Business App
WhatsApp Business as an Android app which is free to download. It was built for the small business. It’s some interesting tools to automate, sort and quickly respond to messages make it popular. As a result, it can interact with the customers to buy your product.
Create a Business Profile
Once you downloaded the App, you need to register your company name once and that cannot be changed later. WhatsApp Business Profile allows you to add information about your company, including your business address, Category, Description, Email, and Website. Customers can easily see this information when they look at your profile.
Read More: How to Verify WhatsApp Business Account
Start by entering your phone number and verify it. Once you verify it, you will redirect to the Business Profile section. Next, you have to enter Your Business Info where you have to provide the business name and an optional photo also.
To edit WhatsApp Business Profile, follow the below steps:-
- Open WhatsApp Business > Tap the Menu Button > Setting > Business Setting > Profile
- Tap Edit on the top-right corner.
- Tap on any field to update it > Save
This setting is different from Personal WhatsApp setting. It will not find the Personal Purpose WhatsApp. Hence, here you will find some unique features that will provide More Messages Less Work concept.
To edit Business Setting:
Profile Setting: Here you can locate your business address directly from Google Map option or simply put your business location. Then describe your business in short and easy words so that customers can have a look. Set your business operations hours as per your convenience. Then provide Email ID and the Website address of your company, if any.
Statistics: This gives the information chat stats. In addition to, these chats consist of Sent Messages, Delivered Messages, Read Messages or Received Messages. From here you can see your received orders from customers.
Send Away Messages: This messaging tool enables you to the automatically reply with a message when you are away. While this service works when you may be away from your WhatsApp but the WhatsApp should remain in online mode. Here you can preset some short messages which will send automatically to the customers.
Greeting Message: By this tool, you can greet customers when they message you for the first time or after 14 days of No Activity! Here you can set a Welcome message. Remind please, this message will send when you have an active internet connection.
Quick Reply: Use quick replies to create shortcuts for frequently sent messages. For example, “Thank you for your placing an order! We look forward to working with you again.”
Create Sales Inquiries on WhatsApp
WhatsApp greatly helps for Marketing of your products and Business free of cost. You can share your numbers in all Marketing Community so that people reach out to you. Hence, let the people know about your products and ask a question regarding your product.
You can search on Facebook for a different business group where you can communicate with the other sellers and customers.
Benefits of Sell on WhatsApp
Have you ever seen this message “WhatsApp me on this Number: 9876543210 (for example)” in any hoarding or newspaper? This is the biggest benefit of WhatsApp Business. As a result, when people see this message in News Paper Ads, TV Commercial Ads, or Hoardings, they can contact you instantly.
You can promote your business on every social media platform. Where there is already a huge traffic of sellers and buyers. Therefore this is the best platform to grow your business.
Points to be Remember
You can use both Apps – WhatsApp Messenger and WhatsApp Business. Each App, however, must be linked to its own Unique Phone Number. It’s not possible to have one Phone Number linked to both Apps at the same time.
If you have an existing WhatsApp Messenger Account, you will have the option to migrate your chat history to your new WhatsApp Business Account
WhatsApp Payment feature has finally rolled out in India after months testing of Payment option. Payments of WhatsApp are based on India’s Unified Payments Interface (UPI) to allow for direct bank transfer is now Live on the platform, Android as well as iOS.
Payments on WhatsApp will appear in Setting. Once here, you will have to add a Bank Account. Tap on add New Bank Account. WhatsApp will then ask you to accept its Terms and Conditions. Users can locate the Payment option in WhatsApp by tapping on the Attachment Button. After that, users will see the Payment option along with other options such as Gallery, Video, and others also.
Items You Can Sell on WhatsApp Business App
- Accessories (Bags, Belts, Watches, Sunglass, Mobile Covers etc)
- Hand Crafted Product
- Home Decor
- Cutlery and Kitchen Items
How to Use WhatsApp Business App to Sell
Accept Sales Inquiries on WhatsApp
If you are open to sales communications on WhatsApp, you should have your business number registered separately. This adds a more personal touch to your business –all love the convenience of communicating free of cost on WhatsApp.
In all your marketing communications, share your WhatsApp number to let them know that they can personally reach out to you if they have a question about your product.
Tap into Marketing Groups on WhatsApp
Where a large audience hangs out, your chances of making a sale doubles! There are a lot of marketing groups on WhatsApp that revolves around buying and selling around mutual interests of buyers and sellers – which you can be a part of very easily.
How to find WhatsApp Groups
Ask fellow sellers: When you talk to your seller friends, there is a chance that they might be a part of a group that connects sellers of the similar category. Ask around.
Search on Facebook groups: Look around on Facebook for groups where sellers interact with each other. Chances are high that they also have a WhatsApp group for the same. Be a part.
Create your own Group on WhatsApp: You can find like-minded people and start your own group on WhatsApp and let the word spread by making your initial members admin. They can add more people to the group and eventually, you will have a decent audience.
WhatsApp Business Tips and Tricks
Think of business profiles as a visiting card for your business. It plays a crucial role in creating the right first impression in customer’s mind. The profile menu lets you add a business address, category, description, business hours, email address and most importantly, a website.
Away messages are a great way to maintain a communication with customers even when you’re not available to attend to them. You can set up an away message when you’re busy and cannot directly communicate with the customers.
Greeting messages are sent to customers who message you for the first time. You can craft an introductory message about your business.
Business owners always get a set of similar inquiries/ questions from customers. With quick replies, you get to make keyboard shortcuts for answers to such inquiries, so you don’t have to re-type the same message to every customer.
The third feature in the business setting will give you the power to decide if your marketing is working or not. If you regularly send multiple messages to customers and are sometimes confused which message appeals more to them, then Statistics can help you. See how many of your messages to your customers are sent, delivered and read.
It allows you to label every chat or customer and there are different options to choose from. For example,
- New Order – Tag customers who have placed new orders
- Pending payment – Tag customers who still have not made payment
- New customer – Tag customers who need your special attention
Just like in normal WhatsApp app, you get to manage your chats on a desktop; you can do the same with WhatsApp Business. Attend to your customers separately and efficiently on WhatsApp Business Web. So much power now in your hand!
Read More: How to Use WhatsApp Web
Stay Tuned With BulkQ!
It is a nice advancement that WhatsApp is going all-in for small businesses. Over 80% of small businesses say WhatsApp helps them both communicate with customers and grow their business. More and more new features are coming to WhatsApp Business app in coming future. Stay with BulkQ, we will certainly update you time to time.
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