Messengers gain users’ attention all over the world, that’s why we will talk about Telegram and what benefits Telegram marketing can offer. It is pretty young (it was launched in 2013), but almost every month its popularity greatly increases. In August 2017, Telegram CEO Pavel Durov said the number of daily news of users had reached more than 600,000. Such statistics dispel doubts about Telegram marketing and proves how efficient it can be. In this article, we are going to discuss how to use Telegram for Marketing and the advantages of using Telegram for businesses.
List of Reasons Why You Should Consider Telegram for Your Business
Create Your Own Channel
No doubt, one of the most important and useful functions is Telegram channel. Channels are for sending messages and sharing information with a wide group of users. The only person who can rule the channel is an administrator. If necessary, you can assign an additional administrator. Many channels don’t give an opportunity to write posts to their subscribers, in this case, only administrators have a permission to do so. When the administrator posts any piece of information, it is signed by the name of the channel.
There is one point considering channels we should explain – Telegram has a function to make the channel public or private. The technology used for the channels is called a permanent URL. Users subscribe to the URL. After that, they are automatically included in the group list. Users don’t need permission to join the public channel. Messages and links in the channels have a live view counter that even covers forwarded links. To enter the private channel, a user request must be accepted by the administrator. It allows you to control the audience you work with and avoid leakage of important data.
Developers of Telegram know as no one else how to provide complete privacy and reliable encryption. In general, Telegram uses a double-layered encryption; meaning that server-client encryption is applied for cloud chats. If you deal with secret charts, an additional client-client layer is used. There is also one especially attractive function on Telegram – a self-destruct option for viewed messages. Time for self-destruction varies from one minute to one week after the moment when the message had been read. Access to these messages is available only via the user’s phone because the messages are not stored in the cloud.
Thanks to cloud-based model photos, videos, music, text materials and documents that are stored online (you can also download them), the app require very little storage on your phone. Telegram doesn’t slow down the work of the phone, as many heavy apps do. Marketers should pay attention and take full advantage of this fact. The cloud-based technology allows users to have access to their chats and channels from different computers and phones.
Mobile and Desktop Versions for Different Platforms
Mobile versions of Telegram cover Smartphones and tablets with Android, iOS, Windows Phone and Ubuntu Touch. The desktop versions are available for Windows, Linux, and MacOS.
The bot gives an opportunity to have an account operated by means of special software rather than by a human. Creating a bot on Telegram is pretty simple and another great advantage of the messenger. The Telegram team also created step-by-step instructions, so everyone can follow them and create the bot him/herself. It’s better to rely on someone with programming skills because a specialist can get deeper into the process. The main reason why bots are so useful is that they reduce the number of mistakes that may be made by people and have a lot of unique options (reminds, schedule, integration with other services, search on the Internet). Besides, using the bot, you don’t need to hire additional marketers, managers, and other staff.
This option was started in Brazil and Russia, but it is much broader today. High level of security and reliable information storage makes Telegram a good app for money transfers. MoneyTalk is the bot that allows users to send money to each other. Online stores should pay attention to that option.
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How Can You Use Telegram for Business Promotion?
As we have described the central functions of Telegram, it’s high time to provide you with perspectives of its use for business, especially for smaller ones. Big companies don’t leverage the power of Telegram, that’s why the competition in this sphere isn’t high. According to the official policy of Telegram, advertising isn’t displayed on the app. This fact attracts not only the customers who are tired of ads but also the marketers.
First of all, Telegram is a respectable source of communication between you and your customers, partners and team members. The interface is simple and easy to use for people of different ages. If you own an online store, you can inform the customers about order status and provide support and create secret charts for communication with business partners. Thanks to Telegram, users get relevant messages very quickly and without delays, which is an important factor for successful interaction.
Telegram is a perfect choice for those who launch marketing campaigns or work on the image of a particular brand. The public channels are the fastest way to share information about special offers, discounts and new products that analyze what categories of customers are the most interested in your business. Your target audience may vary; in this case, create private channels for regular and VIP customers. You may develop personal stickers and include them in your Telegram marketing campaign.
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How To Use Telegram
Unlike other chat clients, Telegram is cloud-based, which means you can seamlessly move your conversations between your smartphone, tablet and even your desktop, thanks to independent developers.
Telegram is more than just a messaging client, allowing users to enter secret chats that are encrypted end-to-end for extra security. You’re also able to share more than just pictures and videos — Telegram lets you transfer documents or send your current location to a friend with the click of a button. Best of all, there are no ads and it’s completely free.
If you want to start using Telegram to message your friends, here’s how to get everything set up.
Install the Telegram app.
Open either the App Store or Google Play and search for Telegram. Find the app with the paper airplane logo and install.
Enter your phone number.
After flipping through the welcome screen, you’ll be prompted to enter your phone number. Telegram will immediately send you a text message with a four-digit code to verify that it’s your real number. Enter that code into the app to continue.
Add your name and a picture.
Telegram lets users create their own profiles, complete with name and picture. Enter this information to continue.
Find a friend with Telegram.
The telegram can automatically search your contacts for friends who use Telegram if you grant the app permission to access your address book. When you tap the Contacts tab at the bottom left of the screen, Telegram will show a list of your friends who use Telegram followed by contacts currently not signed up for the app. You can send an invite to join a chat by tapping on a friend’s name that’s not yet using Telegram.
Start a regular chat.
Select a friend who has a Telegram account to start a new chat. Similar to WhatsApp and other traditional texting apps, there’s a text field at the bottom of the screen that’s used to type messages.
Send a photo, Web image, video, document, contact or your current location.
Unlike most messaging apps, Telegram lets you send a wide range of information to your friends. Tap the paperclip icon next to the chat text field and choose the type of information you want to send. You can choose to immediately take a photo or video, or select one from your library. There’s also an option to search the Web for an image, which opens a search prompt that shows only image results.
If you want to send your current location to a friend, select the Location option and approve that app’s access to your current location.
Your friend will then be sending an interactive map with you as a pin, which can be useful for finding each other when out and about. There’s also the option to share documents and contacts, for when you need to share a file or pass along someone’s information.
Start a secret chat.
From the Contacts tab, select the option that says New Secret Chat and then select a friend’s name. Any messages sent in this window are encrypted, meaning that no one else will have access to the chat, even Telegram. You can send texts; media and documents just like you would in a regular chat.
You can also choose to make secret chat messages self-destruct, which means they’re securely erased after a set time.
In a secret chat, tap on your friend’s name at the top of the screen > tap the Info button > and go into the Self-Destruct Timer settings. Choose one second, two seconds, five seconds, one minute, one hour, one day or one week.
Adjust your chat background.
In the Settings tab at the bottom right in the app, you can choose an image for your chat backgrounds. A telegram has a large selection of images to choose from, allowing you to customize the look and feel of your chats. There is also the option to select an image from your photo library to use as a background for a more personal touch
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Why Telegram Stands Out From The Others?
There are lots of similar messaging platforms that have almost the same functionality set. However, there are some peculiarities of Telegram that stand it out from the others.
Telegram secret chat is an exclusive feature that empowers a chat based on end-to-end-encryption for highly-secure conversations. The process is performed with the help of double-layered encryption. It means that the server side is excluded from the chain. Messages are transferred in a client-client layer. The correspondence history is kept on a device’s memory and not on the serves, so when one user deletes a message on his device it disappears on the other as well.
Telegram Self-Destruct Messages
A user sets a period of time after which the message disappears, so when a recipient gets and reads a message, it vanishes. The feature can be useful if some documentation or secret internal information is being sent.
No one wants to buy tons of hardware to keep information there. Firstly, it’s way too expensive. Secondly, it occupies too much space and requires lots of technical support. The best solution is to rely on cloud storage, which is cheaper in maintenance and much safer. Telegram saves all your messaging history on their Telegram cloud storage servers and as you remember, everything is free of charge!
Growing Number Of Telegram Users
A telegram has huge, no enormous amounts of users. According to Telegram user statistics, at the beginning of 2016, it had more than 100 million users from all over the globe. Every day they have 350,000 new users sign up. And more than 15 billion messages daily. What happens if one of your customers sends his friends a sticker with your logo? How many people will get familiar with it? Telegram is a huge market that you can capture absolutely for free.
A telegram bot is a huge, huge advantage which gives you multiple opportunities to promote your business, to automate and optimize various technical routine tasks and dramatically minimizing manual work. Telegram bot has a number of exclusive options, like teaching, searching on the Internet, reminders, integrates with other services, and passing commands to the Internet.
The secret of Telegram’s success is its safety policy, no ads, completely new and extremely useful functions, uncomplicated design and cloud-based technology. Even if its primary task isn’t to be a means of marketing promotion, the app has begun a new chapter in online marketing. Catch the moment and promote your business with the remarkable Telegram messenger.