You probably already market to customers on social media channels like Facebook, Twitter, YouTube, and Instagram. But have you made Messenger — Facebook’s standalone messaging app — your top marketing priority? In this article, we are going to discuss – How to Use Facebook Messenger for Your Business?
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Interesting Facts on Facebook Messenger
- Facebook Messenger has 1.3 billion users. Yes, billion. That’s more users than Snapchat, Twitter and Instagram combined. Messenger is where your customers are communicating.
- Messenger adds 100 million new users every five to six months. Facebook Messenger hit 1 billion users in July 2016, 1.2 billion in April 2017, and 1.3 billion in September this year.
- Users have 7 billion conversations on Messenger every day. That’s over 2.5 trillion conversations every year. For comparison, Snapchat users send 3 billion photos per day.
- 260 million new conversations are started daily. These are not just new threads between people, but between people and businesses too. This number will only grow.
- Over 2 billion messages are sent each month between people and businesses. If you think Messenger is only for people and not brands, you’re wrong.
- 5 million Messenger groups are started every day. Private Messenger groups are like the social networks of old — it’s how people are connecting with their closest friends.
- The average Messenger group has 10 people. This has become a truly social platform. Imagine how word of mouth you can create with that level of interconnectedness.
- 11 billion reactions were shared in Messenger this year. The most popular reaction was the heart eyes emojis
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Why Use Facebook Messenger for Your Business?
Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses, and messaging is the most preferred channel for customer service in the U.S. That’s why Messenger marketing has become so hot. It’s the art and science of reaching customers at scale using Facebook Messenger, much in the same way marketers have relied on email marketing and newsletters. Messenger marketing often involves using automation software or chatbot builders to send push notifications and targeted conversations to the over 1 billion people who use Messenger.
Messenger will quickly become one of your most important marketing channels. Consumers simply are moving away from the noise of email. Messenger marketing can yield over 80 percent open rates, multiples more effective than email. This makes developing a marketing strategy around Messenger critical to your business.
- Automate your customer service. Messenger bots can automatically respond to queries, and Facebook’s Smart Replies feature lets you create responses to common queries.
- Use Messenger marketing software. These are SaaS products similar to what MailChimp and ExactTarget were to email. They help you create bots, send messages, track click-throughs, automate responses, and more. Facebook has a list of preferred providers in its business section.
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- Automatically recover abandoned carts. Messenger’s “Send to Messenger” plugin lets you get permission to send messages via an opt-in on your website. One of the best uses of this plugin is to send Facebook messages whenever someone abandons a cart on your ecommerce store. Many of Facebook’s preferred software providers offer this functionality.
Features of Facebook Messenger
Use Messenger On The Computer
If you want to message your friends on your computer without the distraction of your News Feed, try pulling up Messenger directly onto your computer. Just go to Messenger.com and sign in with your Facebook account. You can also access a conversation directly by going to Messenger.com/ and adding your friend’s Facebook username at the end.
The desktop Messenger looks just like the Messenger page that can be accessed from Facebook, but it lacks the Facebook search bar at the top of the screen.
Send and Request Money
Facebook has been allowing users to send and receive money for the past few years. Messenger lets you connect your credit card to the app, and send money to your friends, and request money from them as well.
To use it, link your debit card by going to Profile > Payments > Add New Debit Card! To send and request, enter a chat with the friend hit the plus sign on the bottom left corner, select Payments, and enter the necessary amount.
Chat With Bots
If you’ve had enough of human interaction, never fear: Messenger’s army of bots will keep you company. They’ll send you news; help you place orders, play games, and more. Tap Discover in the bottom right corner, and start a conversation with the bot that strikes your fancy.
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Customize your Conversations
Facebook has a number of ways to make your conversations with your friends on your own. Open group chat and tap its name to open customization options.
You can change your group’s color, give your friends nicknames, or set a group emoji (to replace the “Thumbs Up” icon).
Share News, Recipes, Restaurants, Flights, and More
With Messenger’s lineup of integrated third-party apps, you can send your friends some pretty cool stuff in just one click.
If you’re chatting about travel plans, you can search for and share hotel and flight options. You can share recipes and news articles. To access these extensions, open a conversation and tap the plus sign in the bottom left corner.
Send an Audio Recording
An audio recording is an easy way to share a song you’re listening to, or send a fun birthday greeting. To start a recording, open a conversation and press and hold the microphone button to the left of the text box. Drag up to cancel the recording, and let go of the icon to end and send.
How to Get Started With Facebook Messenger for Your Business
Messenger gives you everything you need to instantly communicate with people, whether it’s to ask for business hours or check on the status of an online order. Additionally, the messenger is free and doesn’t require a Facebook account, anyone can use Messenger to communicate with your business.
To get started you have to enable your messenger for your Business Page under the general setting tab: To increase your response time, try and respond to your messages quickly.
Next, you need to configure your message settings. Under message setting tab, you can enable your response time display. This is helpful when you are open for business and your client or customer messages your business. It informs them how long they usually will have to wait to hear a response to their queries.
When you are closed, you can set your messaging status to away, so it doesn’t reflect your response time stats. To enable this feature, go to your page’s messages and click away in the upper left.
How to Use Facebook Messenger for Your Business
Enable Messages on Your Page
Your page can accept and send messages only if you’ve enabled Messenger.
To turn on Messenger for your page, go to Messages under General Settings and then click Edit. Select the option to allow messages to your page, and click Save Changes.
If you find that you’re getting more Facebook messages than you can handle, you may want to consider turning the feature off until you’re able to appoint more moderators. Another option is to make use of the ‘Away’ setting
Configure Message Settings
There are two settings to adjust for your business Messenger: Response Time and Instant Replies. To access them, go to Settings and then Messaging.
- Display a Response Time
Your page’s average response time (how long it takes you to reply to a message) appears in the about box on the left side of your page. To set the response time for your page, go to Settings and Messaging. Then click Automatically Show Your Average Response Time for Messages or select another option. (Response time will only show up if you visit your page at least once a week and answer 90% or more of your messages.)
- Send Instant Replies
You can set Instant Replies to go to people the first time they message your page. This feature is located below Response Time under Messaging. Write a message of up to 250 characters, save it and then click Use Instant Replies to enable it.
Create Saved Replies
Writing messages ahead of time is a great time-saver that makes you look professional and efficient. It also helps you and anyone on your team easily and quickly reply to anyone who contacts your business.
To streamline your Facebook communication, write and save several replies so even if you’re busy, you can click and send a message quickly. Also, if you find your business keeps answering the same questions over and over again, you can create form responses to personalize.
To use a saved reply, click the message you want to reply to and click on the dialog bubble at the bottom right. Then click a saved reply to add it to your message.
Benefits of Using Messenger with Your Facebook Business Page
Some customers post questions in comments, but others prefer private messages. They don’t want to share their personal information publically, so they send you a message through Facebook messenger. With the help of messenger, you can directly send a private email or message with required information to your customers and clients.
Acquire new customers by starting a dialogue about your products or services to generate a lift for your business. This could drive more conversions than would your webpage alone.
With the help of Facebook Messenger, you can directly sell your exclusive products or services. You can take orders or book appointments immediately. You are able to send pictures, links, files, share important details with your customers and clients about exclusive offers, and invite them to check out your other products or services.
Increasing your Web Traffic
Through suitable links, Facebook users can be guided to your website. These users are likely to be more receptive because they choose to go to your website voluntarily by clicking on the link. Once on your landing page, the visitor can be exposed to more direct marketing pitch in the form of a call to action or asking them to view the product or service that you are offering. However, Facebook is reported to have put in place a new algorithm which may make this website funneling a tad difficult.
Massive Exposure on Global Scale
Facebook is undoubtedly the big daddy of Social Media, towering over rest of the social media with over 1.2 billion user accounts. That’s a huge number for a total audience. More than 1.37 billion active users visit Facebook daily (source: Facebook as in Q3 2017).
Facebook offers multiple platforms for marketing in the form of pages, groups, and ads. Facebook page for an individual or a business is the most popular way to represent an individual or a business. A group page can be opened by a business or an organization to promote activities. Users can join this group and also post comments on the group page called a wall. They can also interact through discussion threads.
Why Facebook Messenger for Business in 2018 is an Absolute Must
Facebook Messenger has changed and lets us face it! The chat-centric feature is now a part of many brands’ advertising strategy. But we’ve known for years that the best marketing ploys involve connecting with your audience and doing so where they live.
While Facebook offers the opportunity to pay for display advertisements and banners to enhance your reach, mounting evidence suggests people are tired of seeing too many ads in their social feeds. If you’re concerned about over-saturating networks, you need to get attention elsewhere.
The good news is using Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach. It’s important to know Facebook Messenger:
- Earns 15 times more engagement than standard ads
- Appeals to 73% of your customers, which is more than a phone (44%) or email support (61%)
- Helps resolve issues faster and often within 42 seconds
Facebook Messenger also allows you to develop stronger and more personal connections with your customers. Since customer experience is one of the primary differentiator’s brands tap into, it makes sense to give your followers the interactions they seek.
Final Thoughts on Facebook Messenger for Business
Messenger for Business is an excellent tool for instant contact and connection with prospects and customers. No doubt Facebook will continue to improve Messenger for Business and add new features in the near future! So stay tuned with BulkQ to stay up-to-date with all new updates! The more you know about Messenger, the better you’ll be able to use it for your business.