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Facebook Ads vs Boosted Posts: What’s the Difference?

I often used to receive questions from my client on Facebook Ads ad Facebook boosted posts – What is the difference and when should I use the one? The answer to this question is not at all simple – It really depends on what your advertising goals are for Facebook and what type of targeted audiences you want to reach. In this article, we are going to discuss the difference between Facebook Ads vs Boosted Posts.

Facebook Ads vs Boosted Posts
Facebook Ads vs Boosted Posts

Read More: Engagement Bait Facebook is Fighting

What Are Boosted Posts?

When it comes to Facebook, the boosted post is the most basic and popular advertising method. These boosted posts are created by allocating the advertising budget on the each and every business page. In your post, you can see there is a ‘boost post’ option at the bottom. Once this is clicked, the boost is approved by Facebook; and more people will see this particular post in their news feed.

Boosted Posts
Boosted Posts

Read More: 100+ Big Facebook Groups Links for Marketing

Boosted posts allow you to ensure a much larger audience will see your post in the news feed. And these boosted posts are typically used to achieve audience engagement such as post likes, shares, and comments. However, if you’re looking for a better advertising platform with customized promotion option, this is here where Facebook ads might work better for you!

What Are The Benefits of Boosting a Facebook Post?

Today with the rollout of Facebook Algorithm, Facebook Business pages are experiencing a sudden decline in the organic search traffic. So, when you boost a post, you’re paying to increase the reach and visibility of your post. Boosting your facebook post is the best method to give your facebook post a boost to gain more visibility in your audience’s crowded newsfeed. As the boosted post is highlighted than organic posts, your audience will also be more likely to see the Boosted Post.

Boosted Posts
Boosted Posts

Another important feature of boosted Facebook posts is – It allows you to set your own budget. And this type of advertising is very much affordable when compared to other forms of digital and traditional advertising methods.

With your boosted posts, you will also be able to choose:-

Target Your Existing audience – When you boost a particular post,  the organic reach of all other posts will start to decline; this is because you are asking Facebook to boost the post that is most important for you!

Target The Friends of Friends Who Liked Your Page – When an ad is served to your friend of the friend who likes your business page, it will display a message indicating “Social Proof”. This can go a long way to build a trust and credibility with a brand! If a user sees that their friend know and trust your page, they are more likely to engage and like your page.

Targeting Options Available – While boosting a post, you can use targeting options such as Gender, Age, and Location to identify the niche set of audiences of people that you would like to serve your post to.

How to Decide What to Boost?

There is no need to pay each and every post to boost it! When you are ready to boost a post, you should start by analyzing the most popular post that you have published recently. You can also check out the insights to find out which of your posts have been trending and which has more likes, comments, and shares. By choosing this type of post, you can be rest assured that – if a post performed well organically, then it will also likely perform as well as an ad.

How to Boost a Facebook Post?

Boosted Posts
Boosted Posts

When it comes to boosting a post, there are two ways. The first one is – You can directly do so right from your facebook page and the second one is – through the facebook ads manager. I recommend that boosting your post via facebook ads manager is the best option, as it provides you with full-fledged options to customize your facebook posts.

On the flip side, boosting your Facebook post directly from the facebook page is the quicker and the easier way. Once you’ve picked out the top performing post to boost, just click Boost Post in the bottom-right corner of the post. You can also choose the call-to-action button and include any of the relevant call-to-action including Shop Now, Sign Up or Book Now.

Nex,t you need to choose your targeted audience; it’s better too if you choose people who already like your post, their friends and/or specific interest. Now, set your budget – initially get started with the smaller budget, i.e. $5/day, and test your results.

Finally, preview your ad and click “Boost”. Facebook will review your ad and let you know once it gets approved.

Once the ad has been approved and the campaign starts running, you need to monitor the success of the Facebook ad manager. Facebook boosting is the best way to reach more users and get your audience more engaged without burning your pocket. Once you get more comfortable with the results from boosted posts, you can then get started with Facebook Ads Manager.

What Are Facebook Ads?

Facebook Ads
Facebook Ads

Just like Google ads, Facebook ads are the most advanced way to advertise on Facebook! And to get started with Facebook ads, you will require a Facebook Ad Manager Account. Facebook Ads comes with the greatest option of the tools for an advertiser and the type of Facebook ads you choose will entirely depend on the goal of your Facebook Marketing Campaign. The options provided by Facebook Ads include:- Post likes, clicks to the website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness.

Read More: 100+ Big Facebook Groups Links for Marketing

The most important benefits of running Facebook ads over boosted ads are:- Facebook ads have the ability to add a call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’

Types of Facebook Ads

Currently, Facebook offers the topmost 10 objectives based on what you want your ad to accomplish. For each and every objective, you can choose different ad formats. And also, these ad formats too can vary depending on your chosen goal and targeted audience. The different types of Facebook ads are as follows:-

  • App installs: Promotes the installations of your mobile or desktop app.
  • Brand awareness: Create more awareness to your brand among your targeted audience
  • Conversions: Help people to take a specific action on your website (like subscribe to your list or buy your product).
  • Engagement: Make your post highly visible in the newsfeed, thus helps in increasing the number of Likes, comments, shares, or photo views; increase your number of Page Likes; promote an event.
  • Lead generation: Get new prospects into your sales funnel.
  • Reach: Expose your ad to as many people in your audience as possible.
  • Product catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy
  • Store visits: Drive customers to brick-and-mortar stores.
  • Traffic: Drive traffic to a specific webpage.
  • Video views: Show your video to a large audience to increase brand awareness.

Facebook Ads: Guidelines and Examples

Photo Facebook Ads
  • Facebook ad specs: One image plus text
  • Campaign types: All except video views
  • Facebook ad image sizes: 1200 x 628 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters
Video Facebook Ads
  • Facebook ad specs: One video plus text
  • Campaign types: All
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) for all objectives; other aspect ratios available for specific campaign types
  • Maximum video length: 120 minutes
Slideshow Facebook Ads
  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters
Carousel Facebook Ads
  • Facebook ad specs: Up to 10 photos or videos plus text
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters (for video)
  • Maximum video length: Two minutes combined
Facebook Collection Ads
  • Facebook ad specs: A mobile-only ad format that showcases multiple products or features
  • Campaign types: Conversions, traffic
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes
Facebook Canvas Ads
  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Fullscreen
  • Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
  • Text limit: 500-character text bock
Facebook Leads Ads
  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 characters

How to Run Facebook Ad Campaign

Facebook Ads
Facebook Ads

Already having a facebook business page? Then you can head started to the Facebook Ad manager to create your own facebook marketing campaign. Follow the below steps to run a Facebook ad campaign successfully.

Choose your campaign objective

Choose your campaign objective based on the most important metrics for your business and your goals for this particular ad. Keep in mind that for conversion-oriented objectives you can pay per action, but for exposure objectives, you will pay for impressions.

Target Your Audience

Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can hone your audience based on Connections, Custom Audiences, and Lookalike Audiences

Set Your Budget and Schedule

Next, it’s time to set your budget! You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away.

Create Your Facebook Ads

If you would prefer instead to create a new ad, first choose your ad format, enter the text and media components for your ad.

Which One Works Better – Facebook Ads vs Boosted Posts?

Facebook Ads vs Boosted Posts
Facebook Ads vs Boosted Posts

Hope you might get a clear idea on Facebook Ads vs Boosted Posts! Boosted posts are the great way to reach targeted audiences and grow brand awareness within your budget. On the flip side, Facebook ads are a great option if you have specific goals outside of post engagement that you want your facebook advertising to accomplish.  So, to run a successful Facebook marketing campaign, you need to use the combination of both Facebook Ads and Boosted Posts.

Stay Tuned With BulkQ!

Facebook Ads vs Boosted Posts
Facebook Ads vs Boosted Posts

Get ready to harness the power of Facebook marketing! If you need any help in running your Facebook advertising campaign, BulkQ can help!

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