Engagement Bait Facebook – What does it really mean? Facebook has recently announced that they are going to roll out the new algorithmic change which “will begin downgrading facebook posts from people and Pages that use engagement bait.” Engagement Bait Facebook is nothing but it’s a tactic used to create Facebook posts that poke people into interacting through likes, shares, comments and other actions. This article is going to break down exactly what Engagement Bait is? Will it have an effect on how you promote an online contest?
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What is Engagement Bait?
Initially, Facebook has rolled out as a social media platform to connect with friends, family members and colleagues. But as days go on, now it has become the major advertising platform for businesses to promote their products/services. Driven by numerous complaints from consumers, now Facebook has rolled out the new algorithm that demotes the post that uses “Engagement Bait” to get clicks, shares, likes, and comments in order to get a greater reach on the social networking platform.
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All these efforts have been taken by Facebook to reduce spammy links and misleading posts and to promote more meaningful engagements and content.
Few Examples of Engagement Baiting Posts
There might be a chance that “Engagement Baiting” maybe the new word for you! Here we are going to discuss few of the most common examples of Engagement Baiting Posts
React Baiting – Asking people to react to the post; for example: Hit “Like”, if you love this
Share Baiting – Asking people to share the post; For instance: share this post with 10 friends, to win the coupon code
Vote Baiting – Asking people to vote the post using reactions: Example: Vote your favorite dish
Different Types of Engagement Baiting Facebook
In order to stay visible and to be on the top of the Facebook news feed, you should stop posting the following five types of engagement bait posts on Facebook:
Recently Facebook said, “Asking people to comment specific answers or asking them to share their opinions and ideas is also called as an Engagement bait”; because it is spammy in nature, i.e. you are asking the customers to do so. If you ask them to comment, people might think that you are promoting your business and increasing your brand visibility on Facebook without providing any valuable information.
Tagging is the most frequently used activity by all Facebook users and it has been trending now. But do you know it has also been considered as spammy bait? Asking people to tag their friends in the post message or in the comment is a big No-go. Posting such kind of posts are considered as engagement bait by facebook because of the negative feedback collected from users that were tagged and in no way connected to the content of the post.
This is the most common post which you often see in your Facebook News Feed! There might be a post that says “Hit “Like” if you like this post”. Facebook consider this as engagement bait because it doesn’t want you to force people to comment with a specific reaction on a post. Keep the reactions out of your posts as Facebook wants people to use them as they were intended to use.
Asking people to vote using reactions or sharing or by commenting will also be considered as engagement bait. Because as per the Facebook algorithm, you don’t bait people into voting using their reactions when the reaction provided doesn’t align with the post. For example: Hit “Love”, if you like to eat this dish all the time!
Asking your Facebook friends and followers to share a post so they will win a chance to enter into the contest or receive a coupon code – This is also considered as Engagement bait. It would be fine if you provided valuable information in the post and ask them to share. But make sure not to include any sort of giveaway in your Call to Action.
Engagement Bait Facebook Alternatives
Still, now, business owners often use these types of engagement baits to promote their business and to get more followers to their page. But now, with the rollout of the new Facebook Algorithm, you are not supposed to use these types of baits. So how could you promote your business without getting your post demoted? Continue reading…. Now we are going to provide you the different campaign types to engage audiences and build permission-based audiences without baiting.
The true reason for using engagement bait is – Generating Leads! Since the baits have been considered as spammy, now you can use the process of lead generation! You can collect the emails of your friends and you can promote your business by sending newsletters of the contest entry, newsletter subscriptions, or early access to tickets and then everyone wins.
Getting more likes for your Facebook page is also an effective way to get more visibility for your business! To get more likes for your page without using any bait, follow the below steps: Just create a post with a traditional link post with a “Like Page” call to action button. It even lets you know how many people like that page so you know you’re in good company.
Running Video Views campaign, Facebook will serve your post to users most likely to watch. If you post engaging and interesting videos on your facebook page, those viewers can be pooled into a retargeting audience, similar to users who visit your website.
After the rollout of this new algorithm, now the news feed is only focused on Friends, and family, so Facebook users will be served notification of events that their friends are planning to attend. So, if you’re planning to run a campaign, make sure to create an event calendar and send the invitation to your Facebook friends and followers. While clicking “Interested” isn’t quite a ticket purchase, it can get you further organic reach.
How to Promote your Small Business on Facebook
Having a good Facebook presence can help you engage your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start. Read on for six easy steps you can take to make social media work for you.
Create Your Own Facebook Page
Your Facebook page is the one that describes the nature of your business! You will interact with Facebook users through your business’ page, so make sure it truly reflects your brand. Use your business logo as the primary photo for your Page, and pick a cover photo that is attractive and showcases what your business does. Make sure to provide a short, precise and concise description to describe your brand and provide the website address and physical address too.
Share Relevant Content
By sharing relevant, interesting and engaging contents, you can attract more followers to your Facebook business page. So make sure to share updates, photos, videos, promotions and a lot more.
Start Making More Followers
Keep your updates timely, and respond directly to comments and private messages as earliest as possible. Creating a conversation with your followers will encourage them to engage with your posts in the future.
Consider Facebook Ads
As like Google AdWords, Facebook offers advertising options that let you position your custom ads in the user’s news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your website. Facebook collects the heap of user data, it can target your ads to users who are most likely to be interested in your product or service.
Mistakes To Avoid When Promoting Your Small Business Facebook Page
To make your Facebook Business page rank top in front of 1.13 billion people every day, you need to be aware of the mistakes when promoting your facebook page.
Leaving your profile incomplete
One of the most common mistakes many businesses make is not fully filling out their Facebook profiles. If your business has a retail shop or storefront, make sure your page has plenty of pictures of it, the address, hours, and contact information. And also make sure to maintain your page visually appealing. Colorful, eye-catching photos will draw visitors to your page and the complete information you provide will keep them there.
Failing to Promote Your Content
Facebook comes with a plenty of built-in tools that help you in promoting your content. These tools are absolutely free to use but some of these cost money, and ultimately they worth and they drive customers to your page.
Ignoring Video Posts
Facebook pages which regularly share videos are much visible than those that do not. Facebook’s own statistics show that video posts outperform text or image-based posts by up to 135%. So try to implement interesting and engaging videos on your Facebook business page.
Not Implementing the Potential of Facebook Ads
Facebook Ads has now become the most efficient and cost-effective ways to advertise online. Facebook has built-in tools which use your business’s location to target users in your local area.
Not Alerting Followers Before You Go Live
Facebook Live has become one of the most popular ways to engage with audiences. Since Facebook introduced the live feature in 2015, user engagement with Facebook Live videos has risen 330%. Facebook’s algorithm promotes live videos more than any other type of post, and (more interaction if you plan in advance and promote)
Failing to Create Shareable Content
Remember: no matter how many comments or likes your posts get, it’s all about the number of shares above all else. Shares are how your posts reach a wider audience and how your page rakes in new views and likes.
Not Having an Overall Strategy
Above all else, your business should consider why you’re using Facebook before you jump right into buying ads, promoting posts, and sharing live video. Many businesses join Facebook merely because they know they should, but they don’t think about what their overall Facebook goals or strategy might be. Are you looking to attract new customers, retain existing ones, open a new market, or boost online sales?
Final Opinion on Engagement Baits Facebook
Facebook has decided to crack down on this. Now, all engagement bait posts will be demoted in news feed. This is not all. The next step, Facebook says, is to penalize pages that flourish on engagement bait posts.
Already, Facebook teams have “reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait.” The goal is to discourage spamming and promote content that is genuine and adds value.
The move, therefore, will not impact posts that “’ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips”.
Facebook’s objective is clear. It wants “to reduce the spread of content that is spammy, sensational, or misleading … and promote meaningful and authentic conversations on Facebook.”
Stay tuned with BulkQ to know more on Facebook Marketing!