What are the fastest growing and the most popular social media platform in today’s world? Your answer will be: WhatsApp, right? Without any doubt, WhatsApp has been recognized as the leading social media platform to connect businesses and customers within a second. Whatsapp has been the No. 1 social media platform with more than 3 billion active users.
Why Is WhatsApp Best?
Move over Facebook, Twitter, Pinterest and LinkedIn. Whatsapp, the mobile app created only 5 years ago, already has 700 million active users is now the most widely used social network in many markets, officially overtaking Facebook Messenger. As a private chat messenger, WhatsApp allows users to share unlimited text, video, audio messages for free. The cost – just $1 to download and the best part – the promise of an advertising-free experience.
For marketers, Whatsapp has been a tough opportunity to crack. No ads, no media to buy and users not liking intrusive spam-like messages means you need to work harder to generate consumer engagement.
The most critical thing about Whatsapp is that you CANNOT push messages to consumers you do not know. You need to get invited by consumers to become their contact.
Click Here: WhatsApp Marketing Software
With 70% engagement daily, every marketer is rethinking about implementing WhatsApp in their marketing strategies.
WhatsApp Marketing Strategies That Will Help Grow Your Business
Create an Engaging Brand Persona for Whatsapp – Whatsapp is a personal and intimate messaging platform where people talk to family members, connect with friends and sometimes flirt as well. Any brand that seeks to get invited into my Whatsapp phone list needs to feel like a friend. So the first step is to create an engaging brand persona or character that represents your brand with its WhatsApp number. People don’t like to chat with impersonal company names.
Offer Great Value to build a phone database – Whatsapp will remain ad-free and hence in order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.
Offer Always On Relevant Content for Free – What do you do once you have started building a phone list? Whatsapp has a 70% engagement rate, higher than Facebook. That means you need to offer users, great content on relevant topics to ensure that they are engaged with you.
Deliver Speedy Customer Service – Whatsapp has a 70% opening rate, which means you are almost guaranteed exposure of your message if your customer is on WhatsApp with you.
Consumer Research – Whatsapp has so far not been used extensively for research but offers an easy to use, inexpensive and quick platform to run some quick research. You can ask consumers about flavors they like, ask them to choose between options the brand is proposing to launch among other things. Also, WhatsApp is highly relevant for conducting some quick discussion internally within your company.
Reasons to Use WhatsApp in Your Marketing
- It’s free.
- It lets you send images, ebooks, brochures, and catalogs.
- Survey tool! Ask for feedback directly from customers.
- You can use it for group discussions and meetings.
- As a messaging app, it lets you send alerts about new events and sales.
- Messages won’t be lost: offline message alerts ensure users know when a message is waiting.
Tips for Marketing on WhatsApp
Capitalize on the Cross-Platform Advantage
When an app is cross-platform, it reaches social networks (and people) that aren’t currently in your social media wheelhouse. That’s great news all by itself! What makes it even better is the traffic analytics that gives you insight into which networks are popular within your target audience.
When an app is cross-platform that means that it is in partnership with other companies to have a large amount of presence known that you posted a message and hence is not only able to reach your one social media contact but also contacts from Facebook, Instagram etc. Only those apps which have partnered with each other to join as a collaborate front are included in this software. WhatsApp is one of the most used social media tool today, not only does it allow for custom messaging but with the creation of groups you are able all those people which might be interested in your product and message them at one go.
Create Broadcast Lists
Create lists related to specific topics, then blast one-way communications designed to increase engagement, much like you do on Twitter. For example, include links or invitations in your messages.
Create a list which might be of interest to your audience, not only will this allow them to know your objectives goals etc., but by creating a list you are able to get your point across without using too many words. Remember social media is all about using fewer words as possible to communicate effectively.
Take Advantage of Group Chat
Group messages are shared among all members of a group, including responses from any participant of the group. Think “interactive.” This is especially useful when conducting focus groups or performing market studies prior to a product launch.
Not only does this not waste your time in writing a message to each individual at once but it also allows the group member to share their excitement and generate a hype for the product. However, it is essential that you remember several points while you are working on a grouping platform on WhatsApp.
- Never include your senior members on these groups
- Don’t try to create a group with your partners involved, they all should be explained about the development separately
- Never try to message a group and then point to a specific person. Private messages can be used for one on one message.
Enjoy Cost-Free Messaging
With WhatsApp, you can exchange messages without SMS costs. It’s available for iPhone, BlackBerry, Android, Windows Phone, and Nokia. They can all message each other because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing.
With the release of Jio, the rate of the internet all across the board have fallen which is very beneficial for us as the end user. It’s available for iPhone, BlackBerry, Android, Windows Phone, and Nokia. They can all message each other because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing.
Take Customer Support to a New Level
Although WhatsApp was designed for mobile devices, it’s compatible with desktop devices. So you can use it along with the other desktop applications for powerful customer support—your customers can reach you directly and you can provide instant answers.
E-Mails, on the other hand, are not that reliable because first of all there is always the doubt whether your email has reached the right authorities or not, Also communication via email is tiresome, not only is it slow but you also don’t know whether the e-mail has not automatically be teleported to the services spam box.
Make Creative Offers and Promotions
Looking for a creative way to make new offers? Not only does WhatsApp allow you the creativity of posting videos, GIFS, photos and other media which was very difficult to do in the SMMS era but it also is very fast in the encoding and decoding process and also encrypts these messages for you contents safety.
Build User Loyalty
Collectively, the group lists in WhatsApp have exhibited more brand loyalty than other social media groups. Similarly, brand personas seem to have developed a good rapport with their followers. This is reinforced with the tools mentioned above, like push notifications, group chats, and broadcast lists.
Know Your Audience
Make every word count. If your writing style and word choices don’t resonate with your audience, you’ll see little if any engagement.
Incorporate Curated Content
As with your other social channels, you can send curated as well as original content. Keep in mind, although the format is different than Facebook, the general philosophy about content should apply. That includes ratios between curated versus created content.
Develop Rapport with Your Customers
Share your WhatsApp Contact details on your website and other social media networks. This will let your customers know they can reach your mobile directly. Although it’s not a requirement, try to use WhatsApp after you’ve developed a rapport with your customers.
Unique Yet Different Ways to Use WhatsApp For Business
Here are few of the important ways your small business can use WhatsApp and the new Status feature to market your products and services, and better engage with your customers.
Real-time Customer Service
Let’s face it, providing real-time customer service is luxury small businesses cannot afford, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly. And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.
The customer support can also extend to live-video help or tutorials to fix something or provide guidance. This will make your company reliable resource customers can count on, and when they need extended services, you will be well positioned to be the one they call first.
Get Feedback Real Time
With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive. And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long-term customer retention.
Create Personal Touch
As your WhatsApp group continues to grow, you can personalize the interaction with your customers using one-on-one communication. WhatsApp can be accessed on your smartphone, tablet or PC, so you will be able to talk to your customers anytime if you choose to make yourself available.
Creating and Targeting Potential Audience via Groups
If you have created video content and provide live-support, members will share it with contacts that are outside of the group. This can lead to more users consuming the content, joining the group and eventually even becoming customers.
Share Promotional Codes, Flash Sales
With the new Status feature, you can create special promotional codes your customers can share to redeem at your business. Using the instant photo and location feature, Status can let everyone in your group know about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic and create buzz.
Special Access to Events
The instant interaction capability of Status means you can provide special access to events you are holding and send a live feed. If you have a special guest chef in your restaurant, a musician in your music store or a renowned architect in your firm, you can share this news with your audience.
Give FREE Demo Of Your Product
Whether you make your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory.
You can have weekly, monthly or even daily giveaways to bring foot traffic to your store, or visitors to your website. Since WhatsApp and Status are free, the only cost of such promotions are the promotional products or services you give away.
WhatsApp, as a communication tool, continues to evolve and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.
By using WhatsApp effectively, you can provide valuable engagement with your audience as a way of spreading the word about your brand; and also learn more about your customers’ needs.
That said! Give a try to WhatsApp Marketing today and Get ready to drive more leads to your business! Stay tuned with BulkQ to learn more about marketing tips and techniques! Furthermore Subscribe BulkQ now! Good Luck!