Do you know how the right message at the wrong time loses the sale? Timing is everything when it comes to marketing strategies. SMS text marketing is one of the best effective yet affordable platforms with a high open rate of 97% within 15 minutes of delivery. Even though the open rate is high, you do not want to bombard the user with marketing messages. Wondering when the best time to send bulk SMS marketing messages is? The answer is simple: it depends on your message!
So, when is the Best Time to Send Bulk SMS Marketing Messages?
No One Likes Mondays: Unless your message is related to the specific date, (ex. A reminder message or festive messages), don’t schedule your messages on Monday! Monday has shown the lowest response compared to every other day of the week. This is most likely due to the overwhelming marketing messages which the users receive after weekend via emails.
Avoid Rush Business Hours: People cannot spend even few minutes in reading or engaging with a text message during common rush hours, typically between the time frame 6:30 a.m. – 8:30 a.m. and 4 p.m. – 7 p.m.
Avoid Too Early Morning and Not Too Late at Night: There is nothing worse than being woken up in the middle of the night by an SMS or customer call. So avoid sending marketing messages too early in the morning and late at night.
Reminder Messages: Subscriptions for daily reminders/alerts like Horoscopic, Ching Oracle, Astrology alerts etc. are popular in this increasingly busy world. So send those messages at the right time that best fits your goals. It’s advisable to send those messages in the morning. And try to make your message more personal by starting it with the Customer Name (For Example – Dear XXX,)
Set Up Relevant Timing Based on Your Business: For example: If you’re running a restaurant or café, you can send your messages at 11.00 A.M to 11.30 A.M to catch those who are making lunch plans and even you send a Coupon Code to make them entice to head your way at noon instead of treating it as a plain advertisement.
Send Shipping Alerts and Order Confirmation Alerts 24X7: Use SMS to send shipping alerts, order confirmation and delivery status messages at any time when the order is once placed or shipped. This will help in building a trusting relationship with your consumer.
Evenings Are Not Ideal: Messages sent in the evening are more likely to be viewed as disturbing by your customer. Cell phones are more likely to be switched off or on charging in the evening, which means the messages received will not be open immediately and opened along with a backlog of unseen messages which automatically decreases the impact of your offers.
Send Electronic Receipts: Make sure to sent electronic receipts immediately after purchase. You can also drive additional call-to-action by including a link to view other specials or products along with coupon codes for next purchases.
Finally, coming to the conclusion, there is no rule on the best time to run an SMS campaign. We recommend you, as a business owner, you should think logically about when the customer might be the most interested in your message and send messages accordingly. By doing so, it will help increase your chances of a positive response, and also minimize the risk of a negative reaction.
So why wait…. It’s time up! Get ready to send Bulk SMS Marketing Messages to your customers!