Staying connected with customers when they’re on the go is far more important in business and SMS Messaging is highly effective in achieving this.
As we have discussed in earlier blogs, 95% of SMS messages are read within five minutes upon receiving them. The engagement rates of other mediums don’t even come closer to this rate. This is the reason behind why more and more marketers are stepping beyond SMS Messaging. [Click Here to Read The Importance of Texting]
If you too decided to include SMS Messaging in your marketing campaign, here are a few of the important tips you should know!
Keep It Short yet Brief within 160 Characters
Your standard SMS Character limit allotted is 160 characters! So, keep your message short, sweet and make your purpose of the message clear. Know who your targeted audience and speak directly to them via your messages. Leave out irrelevant details and simply describe how to take advantage of your offer and its benefits.
Avoid Spammy, Hype and Abbreviations
If your text message looks like spam or more flimflam, consumers will delete the message without a second thought, so leave out anything that might seem too slick and promotional that includes marketing hype like “amazing” offers, slang and text abbreviations. All these will cheapen the perception of your brand and can destroy marketing campaign.
Make Your Customers Feel Special
Don’t bombard consumer’s inbox with ordinary offers and news! Rather, make recipients of your texts feel they’re special and have qualified for this promotion. Otherwise, there might be a chance they will most likely opt out of receiving any future texts from you.
Don’t bombard consumer’s inbox with ordinary offers and news! Rather, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.
Don’t Use: Hey! Gotta get your bag before it’s too late, visit www.XYZ.com
Do Use: 50% off at www.XYZ.com for the next 48 hours only. Use coupon code “XYZ123” at checkout.
Include a Clear & Compelling Call-to-Action
As a marketer, each and every penny we spent on marketing goes out with an intention. So, the message you sent should prompt subscriber’s next move. An SMS call-to-action asks the recipients to use the coupon code or to share it with their friend circles or even responding to acknowledge their receipt. So while sending a message, make your “Call-to-Action” the focal point of your message.
Schedule Your Messages at the Right Time
Messages should be scheduled to send at the right time of the day. The messages should not be sent before Morning 8.00am and after Evening 9.00pm. For example, if you have a special offer running for this weekend, send the reminder message on Friday itself to all the valid customers so that they can plan and visit the store to check out the offers. It has been proved that SMS’s campaigns are more successful on weekends compared to other weekdays as customers tend to respond more to text messages as compared to email messages.
Best Practices of Text Message Marketing 2017 – Read More
So these are the things you need to know about SMS messaging. If you aren’t taking advantage of SMS, you’re missing out on a money-spinning opportunity to generate sales and increase the exposure of your small business.